Bleach in Canada

Date: February 12, 2016
Pages: 22
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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The bleach category finished its conversion to concentrated formulas in 2013, with 2014 marking the first full year of exclusively concentrated formulas. For several years the category saw volume declines in the high single digits due to the switch to concentrated formulas. In 2014, when concentrated formulas became the only bleach available, the decrease in volume growth began to level off; meanwhile value began to increase due to the increase in unit price of concentrated formulas. The...

Euromonitor International's Bleach in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Bleach: Value 2010-2015
  Table 2 Sales of Bleach: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Bleach: % Value 2011-2015
  Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
  Table 5 Forecast Sales of Bleach: Value 2015-2020
  Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Groupe Lavo Inc in Home Care (canada)
Strategic Direction
Key Facts
  Summary 1 Groupe Lavo Inc: Key Facts
Competitive Positioning
  Summary 2 Groupe Lavo Inc: Competitive Position 2015
Loblaw Cos Ltd in Home Care (canada)
Strategic Direction
Key Facts
  Summary 3 Loblaw Cos Ltd: Key Facts
  Summary 4 Loblaw Cos Ltd: Operational Indicators
Private Label
  Summary 5 Loblaw Cos Ltd: Private Label Portfolio
Executive Summary
Home Care Shows Marginal Growth
Multi-purpose and Convenience Continue To Drive Sales
Home Care Largely the Domain of Multinational Companies
Retail Distribution Continues To Shift To Mass Channels
Flat Growth Expected
Key Trends and Developments
Changing Cleaning Habits Drive Sales of Home Care Products
Laundry Detergent With Added Benefits Take Share From Other Laundry Products
Energy-efficient Products Drive Sales
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 6 Research Sources
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