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Bleach in Austria

February 2020 | 12 pages | ID: B27C37A0FD7EN
Euromonitor International Ltd

US$ 990.00

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Bleach is perceived as old-fashioned and outdated, with consumers often feeling it is an unnecessary product to keep around the home, believing that other general and multipurpose cleaners will sufficiently meet their needs. For the tougher cleaning jobs, speciality cleaners such as household disinfectants, kitchen or bathroom cleaners are preferred. Bleach sales are therefore expected to continue declining over the forecast period, although companies will continue to make bleach products availa...

Euromonitor International's Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Bleach To Continue Suffering From Its Old-fashioned Image
Awareness Suffering Due To Lack of Marketing and New Product Launches
Free-from Chlorine Products Increasingly Preferred
Competitive Landscape
Leading Players Not Really Investing in Bleach Due To Falling Sales and Negative Image
Private Label Present in Bleach But Struggles To Compete With Dan Clorix
Category Data
Table 1 Sales of Bleach: Value 2014-2019
Table 2 Sales of Bleach: % Value Growth 2014-2019
Table 3 NBO Company Shares of Bleach: % Value 2015-2019
Table 4 LBN Brand Shares of Bleach: % Value 2016-2019
Table 5 Forecast Sales of Bleach: Value 2019-2024
Table 6 Forecast Sales of Bleach: % Value Growth 2019-2024
Executive Summary
Home Care Continues Recording Positive Growth in 2019
Convenience and Effectiveness Still Key Factors, But Green Products Also on the Rise
Global Players Continue To Dominate Home Care
Multifunctionality and Innovation Driving New Product Launches
Positive Development Expected To Continue for Home Care
Market Data
Table 7 Sales of Home Care by Category: Value 2014-2019
Table 8 Sales of Home Care by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Home Care: % Value 2015-2019
Table 10 LBN Brand Shares of Home Care: % Value 2016-2019
Table 11 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Summary 1 Research Sources

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