Bath and Shower in Vietnam

May 2023 | 22 pages | ID: B8DD10526CFEN
Euromonitor International Ltd

Abstracts

Bath and shower saw solid current value growth during 2022, as consumers had higher living standards, and all activities returned to normal as COVID-19 eased, and routines outside the home resumed. Although after the decline seen in 2021 sales were unable to return to the 2020 level in 2022, this is unsurprising, given the exceptional surge in sales in the first year of the pandemic, when consumers stockpiled hygiene products, with this high level of sales difficult to maintain. Nevertheless, sa...

Euromonitor International's Bath and Shower in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BATH AND SHOWER IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower records growth as hygiene habits are maintained
Scent and moisturising are important features in bath and shower products
Global player Unilever continues to lead bath and shower
PROSPECTS AND OPPORTUNITIES
Dynamic growth forecast for bath and shower in Vietnam as penetration rises
Green and male-specific products expected to gain popularity
Offline channels set to remain important as chains expand
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2017-2022
Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources