Bath and Shower in Turkey

Date: April 26, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B3959A4C437EN
Leaflet:

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In 2015 bath and shower saw 8% current value growth, largely due to the rise of modern lifestyles in the country as a result of rapid urbanisation, which requires people to pay greater attention to their personal hygiene. Increased urbanisation has translated into greater access to a wider variety of products, with more Turkish consumers able to find different versions of bath and shower products such as liquid soap and body wash/shower gel. The current value growth registered in the category...

Euromonitor International's Bath and Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bath and Shower by Category: Value 2010-2015
  Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
  Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
  Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
  Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
  Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
  Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
  Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2015
L'Oreal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
  Summary 4 L'Oreal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
  Summary 5 L'Oreal Turkiye Kozmetik San ve Tic AS: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Beauty and Personal Care Brands Outperform Mass Brands
Multinational Companies Hold Dominant Position
New Product Development Drives Sales in the Market
A Positive Performance Is Expected in Beauty and Personal Care During the Forecast Period
Key Trends and Developments
the 'selfie' Trend Drives New Product Development
Changing Demographics and Lifestyles Shape Sales Trends in Beauty and Personal Care
Demand for Natural and Organic Products Is Expanding
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 6 Research Sources
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Personal Hygiene in Turkey US$ 350.00 Sep, 2015 · 39 pages

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