Bath and Shower in Kenya

May 2024 | 21 pages | ID: B02E53B5A24EN
Euromonitor International Ltd

Abstracts

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of marula oil, known for its moisturising benefits, with, the Traditional Black Soap variant inc...

Euromonitor International's Bath and Shower in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bath and Shower in Kenya
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

BATH AND SHOWER IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Cussons adds two new variants to Flamingo soap line, while concerns rise regarding product ingredients
Bidco Africa ventures into e-commerce with a new online shop and Pwani Oil launches new chocolate soap
Players innovate in line with current trends
PROSPECTS AND OPPORTUNITIES
Growing demand for plant-based ingredients, essential oils and locally sourced materials
Multifunctional trend will accelerate during forecast period while consumers continue to shift towards local offerings
Improved household sanitation to impact on growth and development
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2018-2023
Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources