Bath and Shower in Italy

May 2023 | 25 pages | ID: B7FAB6BD3BCEN
Euromonitor International Ltd

Abstracts

Bath and shower remained flat in value terms in 2022, suffering from the shrinking demand for liquid soap and hand sanitisers, which are, however, maintaining a level of sales well above that seen prior to the onset of the COVID-19 crisis. Hand sanitisers, which was a niche market in the pre-pandemic period, suffered particularly severely in 2022 because of Italian consumers’ decreasing concerns about COVID-19 and lessening focus on hand hygiene. Hand sanitisers products were also less available...

Euromonitor International's Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BATH AND SHOWER IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less fear of COVID-19 and focus on hygiene hinders sales
More social lifestyles sustain sales of body wash/shower gel and intimate washes
Sensory qualities, naturalness and sustainability remain key within bath and shower products
PROSPECTS AND OPPORTUNITIES
Hand hygiene to have less influence on demand, but standards will remain higher than in the pre-pandemic era
Low purchasing power will lead Italians to look for value for money and avoid non-essential products in the short term
Health and personal care stores set to benefit from drugstores gaining shares
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2017-2022
Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources