Bath and Shower in Poland

Date: June 9, 2016
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B7B274E8827EN
Leaflet:

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Bath and shower stagnated in current value sales terms in 2015. The consumer base did not increase significantly although consumer disposable incomes rose gradually. However, the portion of income dedicated to the purchase of bath and shower products was limited. The category is, therefore, perceived as saturated in Poland. One important factor is the low inflation rate which limits the movement of unit prices. Thus, a large proportion of bath and shower products were sold at promotional prices.

Euromonitor International's Bath and Shower in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bath and Shower by Category: Value 2010-2015
  Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
  Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
  Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
  Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Laboratorium Kosmetyczne Dr Irena Eris SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
  Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
  Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Competitive Positioning
  Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2015
L'Oréal Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
  Summary 4 L'Oréal Polska Sp zoo: Key Facts
Competitive Positioning
  Summary 5 L'Oréal Polska Sp zoo: Competitive Position 2015
Procter & Gamble Ds Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
  Summary 6 Procter & Gamble DS Polska Sp zoo: Key Facts
  Summary 7 Procter & Gamble DS Polska Sp zoo: Operational Indicators
Competitive Positioning
  Summary 8 Procter & Gamble DS Polska Sp zoo: Competitive Position 2015
Sephora Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
  Summary 9 Sephora Polska Sp zoo: Key Facts
  Summary 10 Sephora Polska Sp zoo: Operational Indicators
Company Background
Chart 1 Health and Beauty Specialist Retailers: Sephora, Beauty Specialist Retailer in Bialystok
Internet Strategy
Private Label
  Summary 11 Sephora Polska Sp zoo: Private Label Portfolio
Competitive Positioning
  Summary 12 Sephora Polska Sp zoo: Competitive Position 2015
Executive Summary
Enhanced Performance of Beauty and Personal Care in 2015
Consumers Look for Products Based on Natural Ingredients
Dynamic Domestic Manufacturers Challenge Multinationals
Major New Product Developments Feature Extensions of Well-known Brands
Positive Outlook for the Forecast Period
Key Trends and Developments
Poles Search for Natural Beauty and Personal Care Products
Rising Role of the Internet As A Sales Channel and Communication Platform
Male Consumers Increasingly Care About Hygiene and Personal Appearance
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 13 Research Sources
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