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Bath and Shower in Georgia

July 2020 | 23 pages | ID: BF57C6DEA2AEN
Euromonitor International Ltd

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Due to the low disposable incomes across a large proportion of the population in Georgia, bar soap remained the most popular product within bath and shower in 2019, offering a wide range of different options at various price points, that also comprise antibacterial properties or moisturising qualities. Specific benefits such as these offer players the opportunity to add value to this mature category, with current value growth outperforming low volume growth at the end of the review period. There...

Euromonitor International's Bath and Shower in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PRE-COVID-19 PERFORMANCE
Bar soap retains popularity in 2019 due to affordability, wide range of options and specific benefits
Niche of intimate hygiene continues to outperform bath and shower as a whole in 2019, due to rising awareness amongst affluent consumers
Colgate-Palmolive strengthens leadership of bath and shower in 2019, although Safeguard from The Procter & Gamble Co retains leadership of bath soap
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2014-2019
Table 2 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 5 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 7 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Despite rising unit prices due to local currency devaluation in 2019, demand for many beauty and personal care products continues to improve
Highly fragmented competitive landscape led by The Procter & Gamble Co in 2019, although Avon is leading brand due to popularity of direct selling with mass consumers
Demand for beauty and personal care is set to gain momentum over the course of the forecast period
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources


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