Bath and Shower in Greece

Date: April 27, 2017
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B1D30A648FFEN
Leaflet:

Download PDF Leaflet

Several years of intense promotions have transformed bath and shower into a category defined largely by bargain hunting, in turn leaving manufacturers with little choice other than to pursue intense promotional campaigns in order to retain value share. In the face of the economic recession, the majority of Greek consumers have become bargain hunters, basing their choice of brand on what is on offer, although most consumers would prefer to buy their favourite brand, and they try to do so whenever...

Euromonitor International's Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bath and Shower by Category: Value 2011-2016
  Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
  Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
  Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
  Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
  Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
  Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
  Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Hellas SA: Key Facts
  Summary 2 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
  Summary 3 Procter & Gamble Hellas SA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Keeps Declining Amidst Ongoing Economic Hardship
Promotional Intensity and Bargain Hunting Characterise the Market
Turbulence in Supermarkets/hypermarkets
Natural and Innovative Products Win Favour Amidst the Economic Recession
Stabilisation in Sight
Key Trends and Developments
Tight Disposable Incomes and Promotional Intensity Squeeze Value Sales for Yet Another Year
Shift in Distribution Channels Slows Down Amidst Turbulence in the Supermarket/hypermarket Channel
the Popularity of Natural and Hand-made Products Increases
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources












Skip to top


Baths & Showers Oceania Report US$ 2,750.00 Mar, 2016 · 1942 pages
Baths & Showers South America Report US$ 2,750.00 Mar, 2016 · 1948 pages
Global Bath & Shower Products Market Research Report 2016 US$ 2,850.00 Dec, 2016 · 157 pages

Ask Your Question

Bath and Shower in Greece
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: