Bath and Shower in Greece

Date: April 27, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: B1D30A648FFEN
Leaflet:

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In 2015, as was the case in recent years, manufacturers and retailers alike continued an all-out campaign of promotions and discounts in bath and shower, leading value sales to decline by 3%. The majority of consumers have turned into bargain hunters and choose their purchases based on what is on offer, and while most of those insist on buying their favourite brand, they try to do so when it is on offer. The overabundance of promotions is now being taken for granted and thus serves to retain or...

Euromonitor International's Bath and Shower in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bath and Shower by Category: Value 2010-2015
  Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
  Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
  Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
  Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
  Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Korres Natural Products SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 1 Korres Natural Products SA: Key Facts
  Summary 2 Korres Natural Products SA: Operational Indicators
Competitive Positioning
  Summary 3 Korres Natural Products SA: Competitive Position 2015
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 4 Procter & Gamble Hellas SA: Key Facts
  Summary 5 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
  Summary 6 Procter & Gamble Hellas SA: Competitive Position 2015
Executive Summary
Political and Economic Turbulence Jeopardises the Economic Recovery
Ongoing Promotional Intensity Squeezes Value Sales
Large Players Have the Resources To Come Through
Innovation A Tool Against the Recession
From So Low, the Only Way Is Up
Key Trends and Developments
Political and Economic Developments Postpone Market Stabilisation
the Shift in Distribution Channels Continues
Ongoing Promotional Intensity Squeezes Value Sales
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources
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