Bath and Shower in Austria

Date: April 25, 2017
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: BE884394F2FEN
Leaflet:

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A significant proportion of revenue in bath and shower is generated through promotions, which led to a high level of discounting. Although this strategy helps to increase impulse purchases and the footfall in retail outlets, it also suppresses value growth. In particular, shower products are driven by frequent promotions and discounting, due to stiff competition, product maturity and market saturation, which hamper value growth.

Euromonitor International's Bath and Shower in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Bath and Shower by Category: Value 2011-2016
  Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
  Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
  Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
  Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
  Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
  Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
  Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
L'Oréal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
  Summary 1 L'Oréal Österreich GmbH: Key Facts
Competitive Positioning
  Summary 2 L'Oréal Österreich GmbH: Competitive Position 2016
Procter & Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
  Summary 3 Procter & Gamble Austria GmbH: Key Facts
Competitive Positioning
  Summary 4 Procter & Gamble Austria GmbH: Competitive Position 2016
Ringana GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
  Summary 5 Ringana GmbH: Key Facts
  Summary 6 Ringana GmbH: Operational Indicators
Competitive Positioning
  Summary 7 Ringana GmbH: Competitive Position 2016
Executive Summary
Slow Growth in Beauty and Personal Care
Innovative and Added-value Products Revive Consumer Demand
Multinationals Lead Beauty and Personal Care
Multiple-use Products Become Trendy
Slow Growth Is Expected in the Forecast Period
Key Trends and Developments
Consumers Lose Confidence and Become Price-sensitive
Changing Consumer Tastes in Fragrances
Advancements in Technology Impact Buying Behaviour
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 8 Research Sources












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