Baby Care in Taiwan

Date: May 22, 2011
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: B5D7733B359EN
Leaflet:

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The declining birth rate in Taiwan has resulted in a fall in the average family size in the country with the result that most parents are spending more money on their children than before. In response to this trend, many manufacturers have developed new middle and premium priced products in order to fuel sales and attract consumers. In 2010, baby care recorded current retail value growth of 1%.

Euromonitor International's Baby Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Baby Care in Taiwan
Euromonitor International
May 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Executive Summary
Beauty and Personal Care Benefits From Economic Upturn
Rising Consumer Interest in Naturally Positioned Products
Taiwan Shiseido Leads Beauty and Personal Care Sales
Untraditional Sales Channels Emerge Due To Changing Lifestyle Trends
Continuous Positive Growth Fuelled by Economic Recovery
Key Trends and Developments
Value Sales Grow As Economy Recovers
Natural and Organic Positioned Brands Increasing in Popularity
Anniversary Sales No Longer Limited To Department Stores
Internet Plays Increasingly Important Role As Retailing and Marketing Tool
Price Polarisation Increases Due To Recovering Economy
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 19 Penetration of Private Label by Category 2005-2010
  Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 1 Research Sources
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