Baby Care in the Netherlands

September 2011 | 32 pages | ID: BC5714C98DEEN
Euromonitor International Ltd

Abstracts

Baby care received a renewed flow of marketing support in 2010, after Unilever took over Sara Lee’s top-selling brand Zwitsal at the end of 2009. Sara Lee was the absolute leader within the baby care category with Zwitsal, but the company agreed to sell to Unilever, resulting in renewed promotional support during the second half of 2010, aimed to generate an improved performance in face of higher private label growth.

Euromonitor International's Baby Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
As Watson (health & Beauty Europe) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 1 AS Watson (Health & Beauty Europe): Key Facts
  Summary 2 AS Watson (Health & Beauty Europe): Operational Indicators
Company Background
Chart 1 AS Watson (Health & Beauty Europe): ICI Paris XL
Internet Strategy
Private Label
  Summary 3 AS Watson (Health & Beauty Europe): Private Label Portfolio
Competitive Positioning
  Summary 4 AS Watson (Health & Beauty Europe): Competitive Position 2010
Remark Pharma BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 5 Remark Pharma BV: Key Facts
  Summary 6 Remark Pharma BV: Operational Indicators
Company Background
Competitive Positioning
  Summary 7 Remark Pharma BV: Competitive Position 2010
Weleda Nederland NV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 8 Weleda Nederland NV: Key Facts
  Summary 9 Weleda Nederland NV: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Weleda Nederland BV: Competitive Position 2010
Executive Summary
Sales Increase in 2010 Amidst Sustained Marketing Support
Products With Natural Ingredients Drive Demand
Increased Concentration
Grocery Retailers and Internet Retailing Win in Terms of Distribution
Future Growth Is Geared Towards Increasing Penetration of Smaller Categories
Key Trends and Developments
Gradual Recuperation of the Dutch Economy in 2010
Gift Sets/kits Are Used As A Tool To Attract Consumers
Larger Manufacturers Focus on Natural Ingredients With New Extensions
Drugstores Witnesses More Competition From Grocery Retailers and the Internet
the Top Players Drive Further Concentration Through M&a Or Innovation
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 19 Penetration of Private Label by Category 2005-2010
  Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 11 Research Sources