Baby Care in Kenya

August 2011 | 19 pages | ID: BF24E642376EN
Euromonitor International Ltd

Abstracts

There was a general slowdown in baby care since 2005 affecting most categories. This was due to the presence of many substitutes such as general soap and body creams that were used on babies and adults alike, and represent a lesser cost to the household’s budget. This lacklustre performance is attributed to competition from general multipurpose products e.g. Nuru and Dettol.

Euromonitor International's Baby Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 7 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 8 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Haco Industries Kenya Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Summary 1 Haco Industries Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Haco Industries Kenya Ltd: Competitive Position 2010
Executive Summary
Slow Economic Growth Hinders Market Performance
Sales Supported by Strong Media Expenditure
Large Multinationals Retain Lead
Modern Retail Is Gaining Share
Steady Economic Growth Set To Improve Sales
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 11 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 13 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 14 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 15 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 16 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 17 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 20 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 21 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 3 Research Sources