Baby Care in Italy

June 2011 | 36 pages | ID: BFE0C3B6BA0EN
Euromonitor International Ltd

Abstracts

The most significant social trend in baby care in 2010 was a slowdown of the decline of the user base (children aged under three), a continuation of a trend seen in 2009. The Italian birth rate decreased slightly between 2009 and 2010, according to ISTAT, the Italian National Statistics Office, but the number of infants aged under three in 2010 actually increased due to the greater presence of immigrants living in the country.

Euromonitor International's Baby Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BABY CARE IN ITALY

Euromonitor International
June 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 7 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Artsana SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 1 Artsana SpA: Key Facts
  Summary 2 Artsana SpA: Operational Indicators
Company Background
Production
  Summary 3 Artsana SpA: Production Statistics 2010
Competitive Positioning
  Summary 4 Artsana SpA: Competitive Position 2010
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 5 Beiersdorf SpA: Key Facts
  Summary 6 Beiersdorf SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Beiersdorf SpA: Competitive Position 2010
L'Oréal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 8 L'Oréal Italiana Saipo SpA: Key Facts
  Summary 9 L'Oréal Italiana Saipo SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 L'Oréal Italiana Saipo SpA: Competitive Position 2010
Mirato Nuova SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Summary 11 Mirato Nuova SpA: Key Facts
  Summary 12 Mirato Nuova SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Mirato Nuova SpA: Competitive Position 2010
Procter & Gamble Italia SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
  Table 12   Summary1 Procter & Gamble Italia SpA Key Facts
  Summary 14 Procter & Gamble Italia SpA Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Procter & Gamble Italia SpA: Competitive Position 2010
Executive Summary
A Moderately Positive Performance for Beauty and Personal Care
Men and Specific Needs Drive Strong Growth for Many Categories
Multinationals Continue To Dominate
Beauty Specialist Retailers, Supermarkets/hypermarkets and Chemists/pharmacies Remain the Most Important Retail Channels
Sales Increases Ahead
Key Trends and Developments
the Product Range Offered by Supermarkets/hypermarkets Broadens
Consumers' Lack of Trust in Private Label Products
Natural Products Versus Man-made Ingredients
Demographics - An Ageing Population
A Competitive Environment Dominated by Multinational Companies
Market Data
  Table 13 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 16 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 17 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 18 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 19 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 20 Penetration of Private Label by Category 2005-2010
  Table 21 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 26 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 16 Research Sources