Baby Care in Morocco

June 2011 | 27 pages | ID: BBDC93E23C3EN
Euromonitor International Ltd

Abstracts

Moroccan parents are becoming better educated in terms of taking care of their babies, and wish to provide their infants with the best available care, even during times of economic slowdown. Consequently, spending on baby care products demonstrated an upward movement in Morocco in 2010. Despite the fact that the birth rate continued to slow and modern Moroccans tend to get married later in life and prefer to have fewer children than their predecessors, Moroccan families tend not to economise on...

Euromonitor International's Baby Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in Morocco
Euromonitor International
June 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 7 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 8 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 9 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 10 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Beric SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
  Summary 1 Beric SA: Key Facts
Company Background
Competitive Positioning
  Summary 2 Beric SA: Competitive Position 2010
Laboratoires Azbane SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
  Summary 3 Laboratoires Azbane SA: Key Facts
Company Background
Competitive Positioning
  Summary 4 Laboratoires Azbane SA: Competitive Position 2010
Executive Summary
Beauty and Personal Care Strong Despite Sluggish Economic Performance
Mass Products Outperform Premium Offerings
Multinational Players Maintain Dominance
Direct Sellers and Specialists Continue To Gain Share
Outlook for Beauty and Personal Care Remains Positive
Key Trends and Developments
Mass Brands Outperform Premium During Tough Economic Times
Rising Demand for Multi-purpose Beauty and Personal Care Products
Beauty Specialists and Direct Sellers Increasingly Important
Multinationals Continued To Lead Thanks To Strong Brand Image
Whitening and Anti-ageing Features Cross Boundaries
Market Data
  Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 18 Penetration of Private Label by Category 2005-2010
  Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 5 Research Sources