Baby Care in Germany
Baby care sales continued to grow in Germany towards the end of the review period despite ongoing decline in the country’s already low birth rate. The birth rate declined from 8.3 births per 1,000 people in 2005 to just 7.6 new-borns per 1,000 people in 2010. Despite this, overall baby care saw 1% current value growth 2010 over the previous year, with baby hair care and baby bath seeing volume growth and baby skin care maintaining steady volume sales. The main reason for baby care’s ongoing...
Euromonitor International's Baby Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baby Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Baby Care in Germany
Euromonitor International
June 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Care by Category: Value 2005-2010
Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
Table 4 Baby Care Company Shares 2006-2010
Table 5 Baby Care Brand Shares by GBN 2007-2010
Table 6 Baby Skin Care Brand Shares by GBN 2007-2010
Table 7 Baby Sun Care Brand Shares by GBN 2007-2010
Table 8 Forecast Sales of Baby Care by Category: Value 2010-2015
Table 9 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
Table 10 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2010
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2010
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Unilever Deutschland GmbH: Key Facts
Summary 6 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 7 Unilever Deutschland GmbH: Production Statistics 2010
Competitive Positioning
Summary 8 Unilever Deutschland GmbH: Competitive Position 2010
Weleda AG (deutschland) in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 9 Weleda AG (Deutschland): Key Facts
Summary 10 Weleda AG (Deutschland): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Weleda AG (Deutschland): Competitive Position 2010
Executive Summary
Maturity and Economic Downturn Hinder Review Period Sales Growth
Private Label Ranges Continue To Gain Share in 2010
Handful of Strong Multinationals Lead Sales in 2010
Internet Retailing Sees Strong Growth
Slow Growth Predicted Over the Forecast Period
Key Trends and Developments
Consumers Remain Price-sensitive in Wake of Economic Downturn
Rising Share of Private Label
Natural Cosmetics Continue To Attract Consumers
Ageing Population Shapes Growth
Internet Retailing Boosted by Widening Access To Broadband
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 18 Penetration of Private Label by Category 2005-2010
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 12 Research Sources
Euromonitor International
June 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Care by Category: Value 2005-2010
Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
Table 4 Baby Care Company Shares 2006-2010
Table 5 Baby Care Brand Shares by GBN 2007-2010
Table 6 Baby Skin Care Brand Shares by GBN 2007-2010
Table 7 Baby Sun Care Brand Shares by GBN 2007-2010
Table 8 Forecast Sales of Baby Care by Category: Value 2010-2015
Table 9 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
Table 10 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2010
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2010
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Unilever Deutschland GmbH: Key Facts
Summary 6 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 7 Unilever Deutschland GmbH: Production Statistics 2010
Competitive Positioning
Summary 8 Unilever Deutschland GmbH: Competitive Position 2010
Weleda AG (deutschland) in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 9 Weleda AG (Deutschland): Key Facts
Summary 10 Weleda AG (Deutschland): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Weleda AG (Deutschland): Competitive Position 2010
Executive Summary
Maturity and Economic Downturn Hinder Review Period Sales Growth
Private Label Ranges Continue To Gain Share in 2010
Handful of Strong Multinationals Lead Sales in 2010
Internet Retailing Sees Strong Growth
Slow Growth Predicted Over the Forecast Period
Key Trends and Developments
Consumers Remain Price-sensitive in Wake of Economic Downturn
Rising Share of Private Label
Natural Cosmetics Continue To Attract Consumers
Ageing Population Shapes Growth
Internet Retailing Boosted by Widening Access To Broadband
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 18 Penetration of Private Label by Category 2005-2010
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 12 Research Sources