Baby Care in China

June 2011 | 45 pages | ID: B6B25DE6139EN
Euromonitor International Ltd

Abstracts

Baby care benefited from two major long-term factors at the end of the review period. The most significant factor was China’s one child policy, which restricts many couples to a single child. The policy has been in place since 1978 and particularly focuses on married urban couples, with the government estimating that around 36% of Chinese are impacted. This resulted in a distinctive family structure in China with four grandparents, two parents and one child. In turn, this structure results in...

Euromonitor International's Baby Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in China
Euromonitor International
June 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
  Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Amway (China) Co Ltd: Competitive Position 2010
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
  Summary 3 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2010
Executive Summary
Strong Growth Fuelled by Rising Disposable Income Levels
Competition Widens Beyond First Tier Cities
Strong Multinationals Push for Growth
Beauty Specialist Retailers and Internet Retailing Continue To Emerge
Further Economic Growth To Fuel Stronger Sales
Key Trends and Developments
Economic Growth Encourages Growing Interest in Value-added Products
Looking Good Shifts From Luxury To Essential Positioning for Many Consumers
Internet Retailing Sales See Dynamic Growth
Domestic Players Develop Strategies To Compete
Rising Income Disparity Results in Divergent Urban and Rural Trends
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Sales of Beauty and Personal Care by Region: Value 2005-2010
  Table 17 Sales of Beauty and Personal Care by Region: % Value Growth 2005-2010
  Table 18 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 19 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 20 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 21 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 26 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
  Table 27 Forecast Sales of Beauty and Personal Care by Region: Value 2010-2015
  Table 28 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
Definitions
  Summary 5 Research Sources