Baby Care in Brazil

May 2011 | 44 pages | ID: B42548E6843EN
Euromonitor International Ltd

Abstracts

After many years without any new investments in baby care, Avon Cosméticos launched at the end of 2010 a new line for girls – Barbie – under license from Mattel. The new line includes other baby care products such as baby hair care (2-in-1 ones), baby fragrances, baby skin care (body lotions) and make-up (lip gloss). As a consequence, the company expects to increase its market share in 2011 and intensify competition with leading companies in that sector.

Euromonitor International's Baby Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in Brazil
Euromonitor International
May 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 7 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 8 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 9 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 10 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Avon Cosméticos Ltda: Key Facts
  Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
  Summary 3 Avon Cosméticos Ltda: Production Statistics 2010
Competitive Positioning
  Summary 4 Avon Cosméticos Ltda: Competitive Position 2010
Belocap Produtos Capilares Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 5 Belocap Produtos Capilares Ltda: Key Facts
  Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
Company Background
Production
  Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2010
Competitive Positioning
  Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2010
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
  Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Chart 1 Botica Comercial Farmacêutica Ltda in São Paulo
Internet Strategy
Competitive Positioning
  Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2010
Colgate-Palmolive Indústria E Comércio Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
  Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2010
Competitive Positioning
  Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2010
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 15 Hypermarcas SA: Key Facts
  Summary 16 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Hypermarcas SA: Competitive Position 2010
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 18 Natura Cosméticos SA: Key Facts
  Summary 19 Natura Cosméticos SA: Operational Indicators
Company Background
Production
  Summary 20 Natura Cosméticos SA: Production Statistics 2010
Competitive Positioning
  Summary 21 Natura Cosméticos SA: Competitive Position 2010
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 22 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
  Summary 23 Procter & Gamble do Brasil SA: Production Statistics 2010
Competitive Positioning
  Summary 24 Procter & Gamble do Brasil SA: Competitive Position 2010
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 25 Unilever Brasil Ltda: Key Facts
  Summary 26 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
  Summary 27 Unilever Brasil Ltda: Competitive Position 2010
Executive Summary
Brazilians Continue To Spend on Beauty and Personal Care Products
the Largest Local Specialist Moves To Direct Selling
Natura, Procter & Gamble and Botica/o Boticário Increase Their Market Share
Large Direct Selling and Beauty Specialist Retailers Channels Characterise Bpc
Positive Growth Is Expected Over the 2010-2015 Period
Key Trends and Developments
Competitive Environment
Drugstores Continue To Increase Market Share in Beauty and Personal Care
Multinationals Show An Interest in Entering/reinforcing Their Positions in Brazil
Leading Players Expand Distribution Centres in View of Future Market Growth
Lower-income Earners Remain Key Consumers of Bpc
Market Data
  Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 18 Penetration of Private Label by Category 2005-2010
  Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 28 Research Sources