Baby Care in Austria
A declining birth rate did not lead to a decline in baby care sales in 2010, as parents continued to pamper their babies, leading to a 2% increase in value terms in that year, to €24 million. Parents know that baby skin is more sensitive than adult skin, and does not produce all the necessary lipids to protect the skin fully. Therefore, baby skin and hair tends to be drier and requires products with a neutral pH-value of around pH5.5.
Euromonitor International's Baby Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Baby Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Baby Care in Austria
Euromonitor International
May 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Care by Category: Value 2005-2010
Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
Table 4 Baby Care Company Shares 2006-2010
Table 5 Baby Care Brand Shares by GBN 2007-2010
Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Apomedica GmbH & Co Kg in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 Apomedica GmbH & Co KG: Key Facts
Summary 2 Apomedica GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Apomedica GmbH & Co KG: Competitive Position 2010
Executive Summary
S Table But Slow Growth
Cross-market Trends Visible
International Competitive Landscape
Store-based Retailing Dominant But Decreasing
Weak Growth Predicted for the Forecast Period
Key Trends and Developments
Recovery From Economic Crisis
Importance of "generation 20"
Ageing Society Shopping Younger
Natural Products: Yes Or No?
Beauty Care Shopping As An Experience
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 19 Penetration of Private Label by Category 2005-2010
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 4 Research Sources
Euromonitor International
May 2011
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Care by Category: Value 2005-2010
Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
Table 4 Baby Care Company Shares 2006-2010
Table 5 Baby Care Brand Shares by GBN 2007-2010
Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Apomedica GmbH & Co Kg in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 Apomedica GmbH & Co KG: Key Facts
Summary 2 Apomedica GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Apomedica GmbH & Co KG: Competitive Position 2010
Executive Summary
S Table But Slow Growth
Cross-market Trends Visible
International Competitive Landscape
Store-based Retailing Dominant But Decreasing
Weak Growth Predicted for the Forecast Period
Key Trends and Developments
Recovery From Economic Crisis
Importance of "generation 20"
Ageing Society Shopping Younger
Natural Products: Yes Or No?
Beauty Care Shopping As An Experience
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 19 Penetration of Private Label by Category 2005-2010
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 4 Research Sources