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Analyzing the Hair Care Market in Taiwan

August 2012 | 60 pages | ID: A6DBF8DBC7FEN
Aruvian's R'search

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Hair care is an overall term for parts of hygiene and cosmetology involving the hair on the human head. Hair care will differ according to one's hair type and according to various processes that can be applied to hair. All hair is not the same; indeed, hair is a manifestation of human diversity.

Aruvian’s R’search presents an analysis of the hair care market in Taiwan. The report begins with an analysis of the basics of hair care and then moves on to analyze the hair care industry in Taiwan. The report analyzes the market segmentation, market share, and industry value and volume. An analysis of the major players in the hair care industry in Taiwan includes a SWOT analysis of the players, business segment analysis and a corporate profile.
A. EXECUTIVE SUMMARY

B. INTRODUCTION TO HAIR CARE

B.1 Overview
B.2 Process of Hair Cleaning & Conditioning
B.3 Environmental Factors Impacting Hair Care
B.4 Treating Damaged Hair
  B.4.1 Split Ends
  B.4.2 Infections Affecting the Scalp
  B.4.3 Hormonal Imbalances Affecting Hair
B.5 Proper Nutrition for the Hair

C. HAIR CARE INDUSTRY IN TAIWAN

C.1 Industry Definition
C.2 Market Value& Volume
C.3 Industry Segmentation
C.4 Market Share

D. COMPETITION IN THE INDUSTRY

E. MAJOR PLAYERS

E.1 The Procter & Gamble Company
  E.1.1 Corporate Profile
  E.1.2 Business Segment Analysis
  E.1.3 SWOT Analysis
E.2 Unilever
  E.2.1 Corporate Profile
  E.2.2 Business Segment Analysis
  E.2.3 SWOT Analysis
E.3 Kao Corporation

F. HAIR CARE INDUSTRY IN TAIWAN: FUTURE PERSPECTIVE

H. GLOSSARY OF TERMS


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