Air Fresheners: Market Research Report

Date: January 3, 2015
Pages: 276
Price:
US$ 4,500.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AAD930C7640EN
Leaflet:

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Air Fresheners: Market Research Report
This report analyzes the worldwide markets for Air Fresheners in US$ Thousands by the following Product Segments: Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 131 companies including many key and niche players such as -
  • Ada Electrotech (Xiamen) Co., Ltd.
  • Air Delights, Inc.
  • Blyth, Inc.
  • California Scents
  • Car Freshener Corporation
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Sprays/Aerosols
Electric Air Fresheners
Gels & Candles
Car Air Fresheners
Other Household Air Fresheners

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

A Quick Primer…
Recession in Retrospect and the Road Ahead

Table 1. World GDP (2013): Percentage Share Breakdown of Nominal GDP Value by Country (includes corresponding Graph/Chart)

Global Economic Growth to Remain Subdued in 2015

Table 2. World GDP (2013-2016): Breakdown of Percentage GDP Growth by Select Country (includes corresponding Graph/Chart)

Outlook
Growth Drivers – In a Nutshell
Home Air Fresheners: All the Way from Luxury to Necessity
Scented Candles: A Market Overview
Air Fresheners: Increasingly Backed by Health Claims
Competitive Scenario

Table 3. Leading Players in the Global Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Kobayashi Pharmaceutical, Procter & Gamble, RB plc, S. C. Johnson & Son, and Others (includes corresponding Graph/Chart)

Product Design: Need of the Hour
Product Innovation: The Name of the Game

2. MARKET TRENDS & DRIVERS

Noteworthy Trends in Home Fragrances
Consumer Lifestyles: A Popular Theme for Product Design
Exotic Food Fragrances: The In Thing
Powerful Marketing Tactics Boost Industry Growth
Air Fresheners Replacing Traditional Cleaning Products
Car Air Fresheners: Stimulating the Market
Decorative Fragrances Boost Value Growth
Internet Retailing Catch Up Momentum
Ecological Credentials - An Eyesore for Air Care Industry
Developed Markets Dominate Global Sales

Table 4. Share of Developed Regions in the Global Air Fresheners Market: 2015E (includes corresponding Graph/Chart)

Developing Markets Hold Immense Potential

Table 5. Global Air Fresheners Market - Geographic Regions Ranked by CAGR for 2014-2020: Asia-Pacific, Latin America, Rest of World, Canada, Europe, Japan and US (includes corresponding Graph/Chart)

Residential Sector: The Ultimate Winner in the End-Use Race
Recovery in Construction Activity Bodes Well for the Market

Table 6. Percentage Share of Construction Spending by Region: 2015 & 2020 (includes corresponding Graph/Chart)

Favorable Demographic and Economic Trends Strengthen Market Prospects
Rising Disposable Incomes Propel Sales of Air Fresheners

Table 7. Annual Disposable Incomes in US$ ‘000 for Select Countries (2012) (includes corresponding Graph/Chart)

Growing Middle Class Population to Drive Demand

Table 8. World Middle Class Population (2012 & 2030F): Percentage Share Breakdown by Region - Asia-Pacific, Europe, Latin America, Middle East & Africa and North America (includes corresponding Graph/Chart)

Rapid Urbanization Worldwide: A Key Growth Driver

Table 9. Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)

3. EXPORT-IMPORT SCENARIO

Table 10. Global Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - China, Mexico, Spain, US and Others (includes corresponding Graph/Chart)
Table 11. Global Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - France, Germany, Japan, UK, US, and Others (includes corresponding Graph/Chart)

4. PRODUCT OVERVIEW

What are Air Fresheners?
Functions of Air Fresheners
Raw Materials Used for Preparing Air Fresheners
Aldehydes
Floral Notes
Oriental Fragrance Notes
Green Fragrances
Herbal-Spice Fragrance Notes
Disadvantages of Air Fresheners
Alternatives for Air Fresheners
Types of Air Fresheners
Aerosols/Sprays
Home Air Fresheners
Car Air Fresheners
Ionizers: Lead the Pack
Candles
Fragrant Candles Adding Scent to Life
Types of Fragrance Candles
Floral
Vanilla
Aromachology
Fruit Scents
Other Scents
Scented Candles
Potpourri
History of Air Fresheners
Unpleasant Indoor Air: Poses Significant Health Problems
Measures to Improve Indoor Air Quality
Ionizers and Ozone Generators: Masking Indoor Pollution
Precautionary Measures

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Car-Freshener Launches Fresh Fragrances
CARPEX Launches New Air Freshener Fragrances
Cinnabon and Air Wick Unveil Cinnamon Roll Air Fresheners
Aekyung to Launch Air Freshener with No Fragrance
California Scents Launches Trash and Dumpster Spray
California Scents Launches Mini Tins

151 PRODUCTS TO LAUNCH TANGO THEMED CAR AIR FRESHENERS

California Scents Unveils Power Bloc Air Freshener
Odonil Launches Good Living Air Freshening Gels
Reckitt Benckiser Unveils Breathing Air Freshener
California Scents Launches Cube-Shaped Air Fresheners
Allanda Launches New Air Fresheners from Neutradol

6. RECENT INDUSTRY ACTIVITY

Assietta Divests Stake in Millefiori to Jarden
Rexam Divests Home and Personal Care Business

7. FOCUS ON SELECT GLOBAL PLAYERS

Ada Electrotech (Xiamen) Co., Ltd. (China)
Air Delights, Inc. (US)
Blyth, Inc. (US)
California Scents (US)
Car Freshener Corporation (US)
Church & Dwight Co., Inc. (US)
Earth Chemical Company Ltd. (Japan)
Farcent Enterprise Co., Ltd. (Taiwan)
Godrej Household Products Ltd. (India)
Handstands (US)
Henkel KgaA (Germany)
Kobayashi Pharmaceutical Co., Ltd. (Japan)
Procter & Gamble (UK)
Raj Fragrance (India)
RB plc (UK)
SC Johnson & Son, Inc. (US)
S. T. Corporation (Japan)
The Yankee Candle Company, Inc. (US)

8. GLOBAL MARKET PERSPECTIVE

Table 12. Global Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 13. Global Historic Review for Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 14. Global 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

Analysis by Product Segment

Table 15. Global Recent Past, Current & Future Analysis for Sprays/Aerosols by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 16. Global Historic Review for Sprays/Aerosols by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 17. Global 14-Year Perspective for Sprays/ Aerosols by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 18. Global Recent Past, Current & Future Analysis for Electric Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 19. Global Historic Review for Electric Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 20. Global 14-Year Perspective for Electric Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 21. Global Recent Past, Current & Future Analysis for Gels & Candles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 22. Global Historic Review for Gels & Candles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 23. Global 14-Year Perspective for Gels & Candles by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 24. Global Recent Past, Current & Future Analysis for Car Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 25. Global Historic Review for Car Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 26. Global 14-Year Perspective for Car Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 27. Global Recent Past, Current & Future Analysis for Other Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 28. Global Historic Review for Other Air Fresheners by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 29. Global 14-Year Perspective for Other Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Outlook
Market Overview
Home Fragrances Market: An Overview

Table 30. Leading Brands in the US Home Air Fresheners Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)

Flavors and Fragrance
Changing Lifestyles: The Primary Growth Driver
Candles Market
Aerosols Market

Table 31. Leading Brands in the US Air Fresheners (Aerosol) Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)

Product Innovations in the US Air Fresheners Market
Product Innovations in the US Home Air Fresheners Market
Product Innovations in the US Candles Market
Market Trends
Manufacturers Target Young Consumers
Plug-Ins: Increasing Risks

Table 32. Leading Brands in the US Air Fresheners (Plug-In & Battery-Operated) Market (2014): Percentage Share Breakdown of Value Sales (includes corresponding Graph/Chart)

Car Air Fresheners: Gathering High Market Interest

Table 33. Leading Brands in the US Automotive Air Fresheners Market (2014): Percentage Share Breakdown of Value Sales for Bahama, Febreze, Glade, Refresh Your Car, and Others (includes corresponding Graph/Chart)

Private Label Products Capture the Show
Price Factor
Fragrances: Gaining Importance in Cleaning Industry
Factors Driving Growth
Competition Intensifies

Table 34. Leading Players in the US Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Henkel, Procter & Gamble, RB, S. C. Johnson & Son, and Others (includes corresponding Graph/Chart)

Brand Statistics

Table 35. Leading Brands in the US Air Fresheners (Slow-Release) Market (2014): Percentage Breakdown of Value Sales for Febreze Set & Refresh, Renuzit, Renuzit Longlast, Renuzit Pearl Scents Super Odor, and Others (includes corresponding Graph/Chart)

Distribution Channels

Table 36. Air Fresheners Market in the US (2014): Percentage Breakdown of Market Share by Retail Channel - Supermarkets/Hypermarkets, Drug/Independent Retailers, Convenience Stores, and Others (includes corresponding Graph/Chart)
Table 37. Automotive Air Fresheners Market in the US (2013): Percentage Breakdown of Value Sales by Retail Chain - Automotive Chains, Discount Store Chains, Non-Automotive Chains, and Department Store Chains (includes corresponding Graph/Chart)
Table 38. Candles Market in the US (2013): Percentage Breakdown of Value Sales by Distribution Channel - Specialty Retail Stores, Department Stores, Mass Merchandisers & Discounters, and Others (includes corresponding Graph/Chart)

Export-Import Scenario

Table 39. US Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Canada, Mexico, Japan, UK, and Others (includes corresponding Graph/Chart)
Table 40. US Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - Mexico, Canada, China, and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Development
Key Players
B. Market Analytics

Table 41. US Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 42. US Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 43. US 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Outlook

Table 44. Leading Players in the Canadian Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Procter & Gamble, RB, S. C. Johnson & Son, and Others (includes corresponding Graph/Chart)

Export-Import Scenario

Table 45. Canadian Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Mexico, UK, US, and Others (includes corresponding Graph/Chart)
Table 46. Canadian Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - China, Mexico, US, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 47. Canadian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 48. Canadian Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 49. Canadian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Outlook
Gel and Liquid Fresheners Most Preferred among Japanese Consumers

Table 50. Leading Players in the Japanese Air Fresheners Market (2013): Percentage Breakdown of Value Sales for Kobayashi Pharmaceutical, S. T. Corp., P&G, and Others (includes corresponding Graph/Chart)

Key Players
B. Market Analytics

Table 51. Japanese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 52. Japanese Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 53. Japanese 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook

Table 54. European Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Dish Washing, Laundry Care, Surface Care, and Others (includes corresponding Graph/Chart)

EU Imposes Ban on Toxic Chemical DCB
Export-Import Scenario

Table 55. European Exports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Export Value by Destination Country - Austria, Belgium, France, Spain, UK, and Others (includes corresponding Graph/Chart)
Table 56. European Imports of Room Perfuming or Deodorizing Preparations (2013): Percentage Share Breakdown of Import Value by Country of Origin - Belgium, France, Poland, Spain, UK, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 57. European Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 58. European Historic Review for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 59. European 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 60. European Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 61. European Historic Review for Air Fresheners by Product Segment -Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 62. European 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Outlook

Table 63. French Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart)

Competitive Scenario

Table 64. Leading Players in the French Air Fresheners Market (2013): Percentage Breakdown of Value Sales for Procter & Gamble, Reckitt Benckiser France, S. C. Johnson, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 65. French Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 66. French Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 67. French 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Outlook

Table 68. German Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart)

Competitive Scenario

Table 69. Leading Players in the German Air Fresheners Market (2014): Percentage Breakdown of Value Sales for RB, S. C. Johnson, and Others (includes corresponding Graph/Chart)

Henkel KgaA – A Key Player
B. Market Analytics

Table 70. German Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 71. German Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 72. German 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Outlook

Table 73. Italian Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 74. Italian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 75. Italian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 76. Italian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Market Overview
Outlook

Table 77. Household Cleaning Products Market in the UK (2014): Percentage Breakdown of Value Sales for Air Fresheners, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart)

Candles Market
Aerosols Market
Competitive Scenario

Table 78. Leading Brands in the UK Air Fresheners Market (2014): Percentage Breakdown of Value Sales for Airwick, Febreze, Glade, Private Label, and Others (includes corresponding Graph/Chart)

Product Launches
Key Players
B. Market Analytics

Table 79. UK Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 80. UK Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 81. UK 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Outlook

Table 82. Leading Players in the Spanish Air Fresheners Market (2014): Percentage Breakdown of Value Sales for P&G, RB, SC Johnson, and Others (includes corresponding Graph/Chart)
Table 83. Spanish Household Cleaning Products Market (2014): Percentage Breakdown of Value Sales for Air Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents, Fabric Enhancers, Household Cleaners, Paper Disposables, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 84. Spanish Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 85. Spanish Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 86. Spanish 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

Market Analysis

Table 87. Russian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 88. Russian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 89. Russian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Outlook
Focus on Select Markets
Finland
Netherlands
Switzerland
Product Launch
B. Market Analytics

Table 90. Rest of Europe Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 91. Rest of Europe Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 92. Rest of Europe 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

Market Analysis

Table 93. Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region- China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 94. Asia-Pacific Historic Review for Air Fresheners by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 95. Asia-Pacific 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for China, India, and Rest of Asia-Pacific Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 96. Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 97. Asia-Pacific Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 98. Asia-Pacific 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Outlook
Product Developments in Air Fresheners Market
Import-Export Scenario

Table 99. Chinese Imports of Preparations for Deodorizing Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes corresponding Graph/Chart)
Table 100. Chinese Exports of Preparations for Deodorizing Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes corresponding Graph/Chart)

ADA Electrotech (Xiamen) Co., Ltd. - A Key Player
B. Market Analytics

Table 101. Chinese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 102. Chinese Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 103. Chinese 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

5B. INDIA

A. Market Analysis
Outlook
Product Launch
Key Players
B. Market Analytics

Table 104. Indian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 105. Indian Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 106. Indian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
Outlook
Overview of Select Markets
Hong Kong & Taiwan
Quality Control Standards
Fruit and Floral Scents
Car Air Fresheners Market in Hong Kong
Conventional Packaging Systems
Thailand
South Korea
Product Launch
Farcent Enterprise Co., Ltd. (Taiwan) - A Key Player
B. Market Analytics

Table 107. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 108. Rest of Asia-Pacific Historic Review for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 109. Rest of Asia-Pacific 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

Market Analysis

Table 110. Latin American Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - Brazil and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 111. Latin American Historic Review for Air Fresheners by Geographic Region - Brazil and Rest of Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 112. Latin American 14-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin American Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)
Table 113. Latin American Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 114. Latin American Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 115. Latin American 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

6A. BRAZIL

Market Analysis

Table 116. Brazilian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 117. Brazilian Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 118. Brazilian 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

6B. REST OF LATIN AMERICA

A. Market Analysis
Outlook
Focus on Select Markets
Colombia
Argentina

Table 119. Aerosol Market in Argentina (2014): Percentage Share Breakdown of Production Volume by Product Type - Air Fresheners, Antiperspirants/Deodorants, Insecticides, Waxes & Polishes, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 120. Rest of Latin American Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 121. Rest of Latin American Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 122. Rest of Latin American 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Outlook
Focus on Select Markets
Saudi Arabia
South Africa
B. Market Analytics

Table 123. Rest of World Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart)
Table 124. Rest of World Historic Review for Air Fresheners by Product Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets Independently Analyzed with Annual Sales Figures in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)
Table 125. Rest of World 14-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 131 (including Divisions/Subsidiaries - 137)
The United States (25)
Canada (1)
Japan (3)
Europe (64)
  France (10)
  Germany (5)
  The United Kingdom (11)
  Italy (8)
  Spain (5)
  Rest of Europe (25)
Asia-Pacific (Excluding Japan) (44)
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Air Fresheners in the United States US$ 350.00 Dec, 2015 · 38 pages
Air Fresheners in Japan US$ 350.00 Dec, 2015 · 40 pages
Air Fresheners in France US$ 350.00 Dec, 2015 · 35 pages
Air Fresheners in Germany US$ 350.00 Dec, 2015 · 36 pages

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