Air Care in the US

Date: March 23, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AA629206025EN
Leaflet:

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One of the biggest stories of 2015 was Procter & Gamble’s decision to expand its very successful Unstopables brand of laundry scent boosters into the air care category. Unstopables, a line of pourable in-wash scent beads which infuse laundry with a fresh fragrance, saw tremendous growth throughout the review period. Some consumers had even taken to melting these scent beads in wax melts – a practice which is discouraged due to safety concerns associated with incorrect use of the product.

Euromonitor International's Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
  Table 1 Scented Candles Value Sales 2011-2015
  Summary 1 Scented Candles Brand Rankings 2013-2015
Category Data
  Table 2 Sales of Air Care by Category: Value 2010-2015
  Table 3 Sales of Air Care by Category: % Value Growth 2010-2015
  Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  Table 5 Sales of Air Care by Fragrance: Value Ranking 2010-2015
  Table 6 NBO Company Shares of Air Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Air Care: % Value 2012-2015
  Table 8 Forecast Sales of Air Care by Category: Value 2015-2020
  Table 9 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
L Brands Inc in Home Care (usa)
Strategic Direction
Key Facts
  Summary 2 L Brands Inc: Key Facts
  Summary 3 L Brands Inc: Operational Indicators
Internet Strategy
  Summary 4 L Brands Inc: Share of Sales Generated by Internet Retailing
Company Background
Competitive Positioning
  Summary 5 L Brands Inc: Competitive Position 2015
Procter & Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
  Summary 6 The Procter & Gamble Co: Key Facts
  Summary 7 The Procter & Gamble Co: Operational Indicators
Competitive Positioning
  Summary 8 The Procter & Gamble Co: Competitive Position 2015
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
  Summary 9 Reckitt Benckiser Inc: Key Facts
Competitive Positioning
  Summary 10 Reckitt Benckiser Inc: Competitive Position 2015
SC Johnson & Son Inc in Home Care (usa)
Strategic Direction
Key Facts
  Summary 11 SC Johnson & Son Inc: Key Facts
Competitive Positioning
  Summary 12 SC Johnson & Son Inc: Competitive Position 2015
Executive Summary
A Better Performance in 2015 Compared To the Review Period Average
Liquid Tablet Detergent Safety Concerns Remain Prevalent
Procter & Gamble Remains the Leading Player
Internet Retailing Remains An Untapped Channel
Home Care Expected To Register A Slight Decline Over the Forecast Period
Key Trends and Developments
Detergent Tablets Continue To Grow But Remain Under Fire Due To Safety Concerns
Innovation and Cross-branding Provide Opportunities in Home Care
Urbanisation Leads To Smaller Living Quarters and Diminishing Storage Space
Market Indicators
  Table 10 Households 2010-2015
Market Data
  Table 11 Sales of Home Care by Category: Value 2010-2015
  Table 12 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 13 NBO Company Shares of Home Care: % Value 2011-2015
  Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 16 Distribution of Home Care by Format: % Value 2010-2015
  Table 17 Distribution of Home Care by Format and Category: % Value 2015
  Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 13 Research Sources
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