Air Care in Peru

Date: January 17, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A7546B40D79EN
Leaflet:

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Air care is perceived by consumers as a non-essential product, and therefore, the core demand is driven by mid- to high-income households. Moreover, given the modest GDP growth recorded by Peru in 2015 and 2016, some mid-income consumers opted to purchase cheaper brands or buy their favoured brands on an infrequent basis. As a result, air care recorded only 2% retail volume growth in 2016, similar to 2015. The category grew by 6% in current value terms, which was higher than the 3% recorded in 2...

Euromonitor International's Air Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Care by Category: Value 2011-2016
  Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  Table 5 NBO Company Shares of Air Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
  Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 1 Clorox Perú SA: Key Facts
  Summary 2 Clorox Perú SA: Operational Indicators
Competitive Positioning
  Summary 3 Clorox Perú SA: Competitive Position 2016
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 4 Intradevco Industrial SA: Key Facts
  Summary 5 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
  Summary 6 Intradevco Industrial SA: Competitive Position 2016
Executive Summary
Home Care Records Growth Despite Economic Deceleration
Peruvians Sceptical of Recommended Dosages
Three Companies Lead Home Care, Establishing Trends in Unit Prices
Modern Channels Are Slowly Gaining Terrain
Consumers Are Expected To Be Open To Trying New Products
Key Trends and Developments
Promotions and Advertising Influence Consumers' Purchasing Decisions
Traditional Channels Continue To Dominate Distribution
Local Companies Lead Home Care
Market Indicators
  Table 9 Households 2011-2016
Market Data
  Table 10 Sales of Home Care by Category: Value 2011-2016
  Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 12 NBO Company Shares of Home Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 15 Distribution of Home Care by Format: % Value 2011-2016
  Table 16 Distribution of Home Care by Format and Category: % Value 2016
  Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 7 Research Sources












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