Air Care in Peru

Date: February 4, 2016
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A7546B40D79EN
Leaflet:

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Consumers perceive air care as a non-essential product type. As a result, the core demand is from high/middle-income and high-income households. Moreover, given the modest GDP growth recorded by Peru in 2014 and 2015, some middle-income consumers opted to purchase cheaper brands or buy their favourite brand less frequently. As a result, air care posted a 3% increase in current terms in 2015, lower than the 5% rise in 2014.

Euromonitor International's Air Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Care by Category: Value 2010-2015
  Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Air Care: % Value 2011-2015
  Table 4 LBN Brand Shares of Air Care: % Value 2012-2015
  Table 5 Forecast Sales of Air Care by Category: Value 2015-2020
  Table 6 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 1 Clorox Perú SA: Key Facts
Competitive Positioning
  Summary 2 Clorox Perú SA: Competitive Position 2015
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 3 Intradevco Industrial SA: Key Facts
  Summary 4 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
  Summary 5 Intradevco Industrial SA: Competitive Position 2015
Executive Summary
Value-added Products Present Highest Growth Rates
Local Companies Lead Home Care
Wide Distribution Network Is A Must
Consumers Are Strongly Driven by Advertising and Promotions
Smaller Pack Sizes Help To Penetrate Peruvian Market
Key Trends and Developments
Peruvian Economy Will Undergo A Recovery in 2017
Traditional Channels Still Dominate Distribution
Innovations Slowly Penetrate Peru
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 6 Research Sources
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