Air Care in the Netherlands

Date: April 22, 2016
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A7EC6A7B9F0EN
Leaflet:

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Air care saw a further decline in both current value and volume terms in 2015, declining by 3% and 1% respectively. This was a weaker performance compared to the review period, which saw a stable current value CAGR. Historically, Dutch consumers have not been particularly interested in air care products and many people prefer to let in fresh air to a room, rather than using air care products. At the same time, the categories that did see positive growth over the review period were also...

Euromonitor International's Air Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Care by Category: Value 2010-2015
  Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
  Table 5 NBO Company Shares of Air Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
  Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Procter & Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Nederland BV: Key Facts
  Summary 2 Procter & Gamble Nederland BV: Operational Indicators (global)
Competitive Positioning
  Summary 3 Procter & Gamble Nederland BV: Competitive Position 2015
Reckitt Benckiser Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
  Summary 4 Reckitt Benckiser Nederland BV: Key Facts
  Summary 5 Reckitt Benckiser Nederland BV: Operational Indicators (global)
Competitive Positioning
  Summary 6 Reckitt Benckiser Nederland BV: Competitive Position 2015
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
  Table 9 Households 2010-2015
Market Data
  Table 10 Sales of Home Care by Category: Value 2010-2015
  Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 12 NBO Company Shares of Home Care: % Value 2011-2015
  Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 15 Distribution of Home Care by Format: % Value 2010-2015
  Table 16 Distribution of Home Care by Format and Category: % Value 2015
  Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources
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