Air Care in Indonesia

Date: May 12, 2017
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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In Indonesia, air care is seen as one of the less essential categories of home care products, especially in comparison with categories in which products are deemed as absolutely essential such as laundry care. In 2016, the major consumer base for air care, which is middle-income and high-income consumers, became even more sophisticated and they continued to purchase various types of air care products. This led to respectable growth being registered in air care during 2016. Meanwhile, the tough e...

Euromonitor International's Air Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Air Care by Category: Value 2011-2016
  Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  Table 5 NBO Company Shares of Air Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
  Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Suryamas Mentari Pt in Home Care (indonesia)
Strategic Direction
Key Facts
  Summary 1 Suryamas Mentari PT: Key Facts
Competitive Positioning
  Summary 2 Suryamas Mentari PT: Competitive Position 2016
Executive Summary
Faster Volume Growth But Slower Current Value Growth Posted in 2016
Consumers Shifting To More Affordable Products
Rising Activity Among the Key Home Care Players
Increasing Value Share of Modern Grocery Retailers Outlets
Brighter Years Expected for Home Care Products
Key Trends and Developments
High Price Increases in Many Categories Creates Rising Demand for Refill Packs and Products in Smaller Pack Sizes
Home Care Products Become More Specific, Answering Different Consumers' Needs
Modern Grocery Retailers Dominate Home Care Distribution
Market Indicators
  Table 9 Households 2011-2016
Market Data
  Table 10 Sales of Home Care by Category: Value 2011-2016
  Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 12 NBO Company Shares of Home Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 15 Distribution of Home Care by Format: % Value 2011-2016
  Table 16 Distribution of Home Care by Format and Category: % Value 2016
  Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 3 Research Sources
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