Air Care in Turkey

Date: March 12, 2018
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AC6F21E74A1EN
Leaflet:

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Air care’s volume sales continued to drop in 2017, although strong price increases translated to still notable value growth. Due to rapid urbanisation, a new generation of consumers, particularly in urban areas, not only prioritise the strength and the price of a product when purchasing home care in general, but also its health aspects and impact on the environment. Air care has been negatively affected by this change in consumers’ priorities, especially from 2013 onwards. Despite the entry of n...

Euromonitor International's Air Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Rising Health Concerns Remain Biggest Obstacle To Further Growth in Air Care
Fierce Price Competition Dampens Value Sales
Candle Air Fresheners' Contribution Strengthens
Competitive Landscape
International Brands Are Strong
Growing Popularity of Private Label in Air Care
Growing Health Consciousness Requires Air Care With Fewer Chemicals
Category Data
  Table 1 Sales of Air Care by Category: Value 2012-2017
  Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  Table 5 NBO Company Shares of Air Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
  Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Price Surges Propel Value Growth, But Volume Sales Also Increase
Volume Growth Remains Healthy for Home Care
International Companies Continue To Dominate
Companies Mainly Focus on Emerging Categories in Their New Product Activities
Home Care Is Set To Post Positive Value and Volume Growth Over the Forecast Period
Market Indicators
  Table 9 Households 2012-2017
Market Data
  Table 10 Sales of Home Care by Category: Value 2012-2017
  Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 12 NBO Company Shares of Home Care: % Value 2013-2017
  Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 15 Distribution of Home Care by Format: % Value 2012-2017
  Table 16 Distribution of Home Care by Format and Category: % Value 2017
  Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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