Air Care in Sweden

Date: February 9, 2018
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A9FBE431B07EN
Leaflet:

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Greater segmentation was apparent in new product launches such as the odour neutraliser Air Wick VIPoo in 2017. The spray/aerosol air freshener launch is specific to toilet use, and claims to capture and neutralise undesirable smells before they are noticed. The trend is also evident in the growing popularity of seasonal and limited-edition launches – for example, Air Wick Life Scents Spring Edition, Glade Spray Limited Edition Bamboo Garden Green Tea & Aloe, Glade Be Cool Limited Edition and Gl...

Euromonitor International's Air Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Niche and Novelty Launches Boost Unit Price
Fresh, Natural Scents and Product Development Aligns With Issues of Sustainability
Electric Air Fresheners Lack Appeal
Competitive Landscape
Reckitt Benckiser's Air Wick Brand Dominates Shelf Space
Private Label Striking in Its Absence
Consumers Prefer Exotic and Exclusive Scents To Simplicity Scents Offered by Budget-priced Private Label
Category Data
  Table 1 Sales of Air Care by Category: Value 2012-2017
  Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  Table 5 NBO Company Shares of Air Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
  Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Issues of Sustainability Driving Growth
Going To War With Bacteria
Fragmenting the Grocery Basket To Give Online Full Power
Swedes Acceptant of Private Label
New Family Dynamics Impacting Product Development and Consumer Targeting
Market Indicators
  Table 9 Households 2012-2017
Market Data
  Table 10 Sales of Home Care by Category: Value 2012-2017
  Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 12 NBO Company Shares of Home Care: % Value 2013-2017
  Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 15 Distribution of Home Care by Format: % Value 2012-2017
  Table 16 Distribution of Home Care by Format and Category: % Value 2017
  Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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