Air Care in Georgia

Date: January 21, 2016
Pages: 13
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AA6576C6958EN
Leaflet:

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The currency rate fluctuation in Georgia that started at the end of 2014 and continued in 2015, causing a -34% devaluation of the Georgian Lari, forced consumers to reduce spending on products instead of those of first necessity. The decrease in the disposable incomes of consumers deterred many of them from trying new products such as candle air fresheners, which seemed unaffordable in times of economic crisis.

Euromonitor International's Air Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Air Care: % Value 2011-2015
Table 4 LBN Brand Shares of Air Care: % Value 2012-2015
Table 5 Forecast Sales of Air Care by Category: Value 2015-2020
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Executive Summary
Strong Growth Due To Increase in Currency Exchange Rate
Currency Rate Fluctuation in 2015 Results in Stronger Value Growth in Overall Home Care
Strong Lead by Two Companies Continues in 2015
Change in Distribution Channel Structure Affects Home Care
Moderate Value Growth Expected in the Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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