Air Care in Germany

Date: September 14, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AC4C62CF25AEN
Leaflet:

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Air care products remained relatively unpopular in Germany in 2015. Despite German consumers’ strong emphasis on creating a pleasant atmosphere and ambience for their homes, which includes having a subtle and fresh scent, this has not translated into strong demand for air care products. In fact, there is a continued perception in Germany that air care products are rather unnecessary, or even potentially harmful to health; they are not seen as natural, but as artificial or chemical-laden. Reports...

Euromonitor International's Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
  Table 1 Scented Candles: Value Sales 2011-2017
  Table 2 Scented Candles Brand Rankings 2013-2015
Category Data
  Table 3 Sales of Air Care by Category: Value 2010-2015
  Table 4 Sales of Air Care by Category: % Value Growth 2010-2015
  Table 5 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  Table 6 Sales of Air Care by Fragrance: Value Ranking 2010-2015
  Table 7 NBO Company Shares of Air Care: % Value 2011-2015
  Table 8 LBN Brand Shares of Air Care: % Value 2012-2015
  Table 9 Forecast Sales of Air Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH & Co Kg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Internet Strategy
  Summary 2 dm-Drogerie Markt GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
  Summary 3 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 4 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2015
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 5 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Competitive Positioning
  Summary 6 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2015
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
  Summary 7 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
  Summary 8 Reckitt Benckiser Deutschland GmbH: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner & Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner & Mertz Thrive in 2015
Market Indicators
  Table 11 Households 2010-2015
Market Data
  Table 12 Sales of Home Care by Category: Value 2010-2015
  Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 14 NBO Company Shares of Home Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 17 Distribution of Home Care by Format: % Value 2010-2015
  Table 18 Distribution of Home Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 9 Research Sources












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