Air Care in Germany

April 2024 | 17 pages | ID: AC4C62CF25AEN
Euromonitor International Ltd

Abstracts

In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new purchases, resulting in limited growth. Additionally, economic uncertainty and rising inflation led many consumers to cut back on air care usage as they prioritised essential spending over non-essential items. Nevertheless, overall demand for air care remain...

Euromonitor International's Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Air Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Air Care in Germany
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

AIR CARE IN GERMANY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Reduced use of air care reflects shifting economic factors among consumers
Popular local practice of "luftung" natural ventilation is first choice of air care
Rising demand for eco-friendly products due to health and environmental concerns
PROSPECTS AND OPPORTUNITIES
The future of air care embraces natural solutions
Smart electric air fresheners will be driven by simpler home automation
Leading brands face growing competition from private label
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 4 NBO Company Shares of Air Care: % Value 2019-2023
Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources