Air Care in France

Date: January 11, 2017
Pages: 22
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A430DF960E6EN

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Except for gel air fresheners and liquid air fresheners, all other categories of air care saw positive value growth in 2016. Recovery in car sales since 2015 positively impacted car air fresheners, while candle air fresheners regained some momentum due to the strong promotional and marketing offensives from emerging foreign brands, such as Yankee Candle and Partylite. Electric air fresheners declined in volume but grew in value terms following the launch of electrical wax melts by several player...

Euromonitor International's Air Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Air Care by Category: Value 2011-2016
  Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  Table 5 NBO Company Shares of Air Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
  Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Devineau Sas in Home Care (france)
Strategic Direction
Key Facts
  Summary 1 Devineau SAS: Key Facts
  Summary 2 Devineau SAS: Production Statistics 2015
Private Label
  Summary 3 Devineau SAS: Private Label Portfolio
Competitive Positioning
  Summary 4 Devineau SAS: Competitive Position 2016
Executive Summary
Home Care Value Remains Stable in 2016
Trade-off Between Innovation and Promotion Hots Up
Unilever and Henkel Battle for Overall Leadership in Gbo Terms
M-commerce and Home Delivery Add Momentum To Internet Retailing
Challenging Times Ahead for Home Care
Key Trends and Developments
Tightening Norms and Legislation Favour Green Alternatives in Smaller Categories
M-commerce and Home Delivery Bolster Internet Retailing
New Concentration/compaction Guidelines Ahead
Market Indicators
  Table 9 Households 2011-2016
Market Data
  Table 10 Sales of Home Care by Category: Value 2011-2016
  Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 12 NBO Company Shares of Home Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 15 Distribution of Home Care by Format: % Value 2011-2016
  Table 16 Distribution of Home Care by Format and Category: % Value 2016
  Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 5 Research Sources

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