Air Care in Ecuador

Date: March 2, 2018
Pages: 13
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A22DEC83E2EEN
Leaflet:

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Air care maintained a fairly flat trend in terms of current value sales in 2017. Unit prices stagnated as a consequence of the better performance of local brands, which are more affordable than imported products. Also, economic contraction from 2016 affected the penetration and purchasing frequency of the category, as consumers in the middle- and low-income segments do not perceive the products in this category as essential. Even though retailers constantly offered discounts and promotions, volu...

Euromonitor International's Air Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Economic Contraction Affects Penetration and Purchasing Frequency
New Local Affordable Options
the Spray/aerosol Format Sees Decreasing Sales
Competitive Landscape
Johnson Wax Del Ecuador Leads Air Care
Domestic Companies Dominate
Imported Brands Are Replaced by the Local Offer
Category Data
  Table 1 Sales of Air Care by Category: Value 2012-2017
  Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Air Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Air Care: % Value 2014-2017
  Table 5 Forecast Sales of Air Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Recovers Slightly After the 2016 Economic Downturn
Accessibility Is the Main Strategy To Maintain Volume Sales
Domestic Brands Register A Better Performance
Modern Trade Remains the Leader in Terms of Distribution
Conservative Positive Trend Expected During the Forecast Period.
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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