Air Care in Denmark

Date: January 20, 2016
Pages: 18
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Air care is a marginal category in Denmark. Compared to other Western European countries, value sales are fairly low. Air care is also becoming increasingly unpopular due to widespread consumer perception of these products as being harmful to both personal health and the environment. The Danish Health and Medicines Authority (Sundhedsstyrelsen) regularly warns Danish consumers about the harmful effects of chemicals. This negatively impacts air care, a category which relies heavily on chemicals...

Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 4 Research Sources

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