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Air Care in Denmark

February 2020 | 14 pages | ID: AAD4E0A7B93EN
Euromonitor International Ltd

US$ 990.00

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The end of the review period witnessed significant media attention regarding the use of unnecessary chemicals in Danish homes, resulting in the Ministry of Environment recommending that consumers shift towards more natural and chemical-free products. With regard to air care, the Ministry said many products contain chemicals which can cause allergic reactions. Moreover, according to its estimates, around 5% of the Danish population use air care products, with its aim being to reduce this figure.

Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Concerns About Unnecessary Chemicals Result in Declines in Multiple Categories
Natural Air Care Products Offer A Growth Opportunity
Drive Towards Multi-functionality To Offer Value for Money
Competitive Landscape
Reckitt Benckiser Nordic Extends Its Lead
Private Label Weak in Air Care
Poor Outlook Makes the Category Unattractive for New Entrants
Category Data
Table 1 Sales of Air Care by Category: Value 2014-2019
Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 4 NBO Company Shares of Air Care: % Value 2015-2019
Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
Executive Summary
Sustainability A Major Topic in Home Care in 2019, While Price Remains Key
Allergy and Asthma Awareness Continues To Improve
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Place Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
Table 8 Households 2014-2019
Market Data
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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