Air Care in Denmark

Date: February 20, 2019
Pages: 14
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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2018 witnessed significant media attention regarding the use of unnecessary chemicals in Danish homes, resulting in the Ministry of Environment recommending that consumers shift towards more natural and chemical-free products. With regard to air care, the ministry said many products contain chemicals which can cause allergic reactions. Moreover, according to its estimates, around 5% of the Danish population use air care products, with its aim being to reduce this figure. Both the ministry and ot...

Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Concerns About Unnecessary Chemicals Resulting in Declines in Multiple Categories
Natural Air Care Products Offer A Growth Opportunity
Car Air Fresheners Records Stable Volume Sales
Competitive Landscape
Yngve Niklasson Dominates Car Air Fresheners
Reckitt Benckiser Nordic Dominates the Wider Category
Poor Outlook Makes the Category Unattractive for New Entrants
Category Data
  Table 1 Sales of Air Care by Category: Value 2013-2018
  Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
  Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  Table 4 NBO Company Shares of Air Care: % Value 2014-2018
  Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
  Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
  Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift
Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Putting Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
  Table 8 Households 2013-2018
Market Data
  Table 9 Sales of Home Care by Category: Value 2013-2018
  Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
  Table 11 NBO Company Shares of Home Care: % Value 2014-2018
  Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  Table 14 Distribution of Home Care by Format: % Value 2013-2018
  Table 15 Distribution of Home Care by Format and Category: % Value 2018
  Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
  Summary 1 Research Sources
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