Air Care in Costa Rica

Date: February 4, 2016
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AD1AE02083AEN
Leaflet:

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Current retail value sales increased by 5% to reach CRC5.6 billion in 2015. Spray/aerosol air fresheners continued to account for a 66% value share. Although other formats represent the minority of sales, they present more innovation and segmentation. Additionally from offering pleasing scents, manufacturers are also focusing on decorative aspects, design and functionality. Companies are also focusing more on the emotional side of their products; appealing to consumers with a promised...

Euromonitor International's Air Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Care by Category: Value 2010-2015
  Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Air Care: % Value 2011-2015
  Table 4 LBN Brand Shares of Air Care: % Value 2012-2015
  Table 5 Forecast Sales of Air Care by Category: Value 2015-2020
  Table 6 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
SC Johnson De Centroamerica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
  Summary 1 SC Johnson de Centroamerica SA: Key Facts
Competitive Positioning
  Summary 2 SC Johnson de Centroamerica SA: Competitive Position 2015
Executive Summary
Polarised Growth
Retailers Push for Price Competition
Local Companies Boost Sales With Innovation
Balance Between Modern and Traditional Retailers
Stable Growth To Be Driven by Increased Per Capita Consumption
Market Indicators
  Table 7 Households 2010-2015
Market Data
  Table 8 Sales of Home Care by Category: Value 2010-2015
  Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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