Air Care in Bulgaria

Date: January 27, 2017
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A30A2E10509EN

Download PDF Leaflet

In 2016, Bulgarian consumers continued to increase their focus on maintaining the ambience of their homes. As a result, sales of air care products continued to increase, with demand for pleasant and unobtrusive aromas rising at the expense of less fashionable products such as spray and other air care products. On the other hand, consumers are switching to products that not only ensure a pleasant scent but are also attractive and look good in the home.

Euromonitor International's Air Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Air Care by Category: Value 2011-2016
  Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  Table 5 NBO Company Shares of Air Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
  Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
  Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Procter & Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Bulgaria EOOD: Key Facts
  Summary 2 Procter & Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
  Summary 3 Procter & Gamble Bulgaria EOOD: Competitive Position 2016
Executive Summary
Growth Driven by Innovation
Increasing Demand for Specialised Products
Investment in Advertising Boosting Sales
Modern Grocery Retailers Remains Key Distribution Channel
Optimistic Outlook for Home Care
Key Trends and Developments
Convenience and Price Remain Key Purchasing Decision Factors
Companies Focusing on Differentiating Themselves From Competitors
Private Label Drives Growth of Modern Grocery Retailers
Market Indicators
  Table 9 Households 2011-2016
Market Data
  Table 10 Sales of Home Care by Category: Value 2011-2016
  Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 12 NBO Company Shares of Home Care: % Value 2012-2016
  Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 15 Distribution of Home Care by Format: % Value 2011-2016
  Table 16 Distribution of Home Care by Format and Category: % Value 2016
  Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  Summary 4 Research Sources

Skip to top

Air Care in Azerbaijan US$ 990.00 Jan, 2017 · 17 pages
Air Care in Cameroon US$ 990.00 Apr, 2017 · 13 pages
Air Care in Canada US$ 990.00 Jan, 2017 · 21 pages
Air Care in Chile US$ 990.00 Feb, 2017 · 18 pages

Ask Your Question

Air Care in Bulgaria
Company name*:
Contact person*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: