Yoghurt and Sour Milk Drinks in the Philippines

Date: November 22, 2011
Pages: 53
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: Y4FF18A8E51EN
Leaflet:

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In an effort to increase their sales, companies have been keen on expanding their market bases. Aside from focusing on school children, regular drinking yoghurt brand Yakult is also trying to capture the non-sour milk drinking adult market through conveying a new message in its advertising. With the tagline, “OK ka ba tiyan?” (Is your stomach healthy?), the company is raising this question to adult demographics. In addition, Nestlé is trying to boost the consumption of yoghurt through the...

Euromonitor International's Yoghurt and Sour Milk Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Yoghurt and Sour Milk Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2006-2011
  Table 2 Sales of Yoghurt and Sour Milk Drinks by Category: Value 2006-2011
  Table 3 Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2006-2011
  Table 4 Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2006-2011
  Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
  Table 6 Leading Flavours for Fruited Spoonable Yoghurt 2006-2011
  Table 7 Yoghurt and Sour Milk Drinks Company Shares 2006-2010
  Table 8 Yoghurt and Sour Milk Drinks Brand Shares 2007-2010
  Table 9 Sales of Yoghurt and Sour Milk Drinks by Distribution Format: % Analysis 2006-2011
  Table 10 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Volume 2011-2016
  Table 11 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: Value 2011-2016
  Table 12 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Volume Growth 2011-2016
  Table 13 Forecast Sales of Yoghurt and Sour Milk Drinks by Category: % Value Growth 2011-2016
Executive Summary
Stable Value Sales Growth in 2011
Convenience Is Valued Consideration Due To Busier Lifestyles
Use of Celebrity Endorsements Is Widespread in Packaged Food
Sari-sari Stores Remains An Important Retail Channel
Stable Constant Value Sales Growth Over the Forecast Period
Key Trends and Developments
Convenience Is A Valued Consideration Due To Busier Lifestyles
Better Availability of Locally-produced Artisan and Gourmet Products
More Healthy Choices Due To Growing Demand for Wellness Products
Smaller Packs Enable Filipinos To Continue To Purchase Their Preferred Brands
Celebrity Endorsements Remain Heavily Used in Packaged Food
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
  Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
  Table 19 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
  Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
  Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
  Table 22 Company Shares of Impulse and Indulgence Products 2006-2010
  Table 23 Brand Shares of Impulse and Indulgence Products 2007-2010
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 28 Sales of Nutrition/Staples by Category: Volume 2006-2011
  Table 29 Sales of Nutrition/Staples by Category: Value 2006-2011
  Table 30 Sales of Nutrition/Staples by Category: % Volume Growth 2006-2011
  Table 31 Sales of Nutrition/Staples by Category: % Value Growth 2006-2011
  Table 32 Company Shares of Nutrition/Staples 2006-2010
  Table 33 Brand Shares of Nutrition/Staples 2007-2010
  Table 34 Forecast Sales of Nutrition/Staples by Category: Volume 2011-2016
  Table 35 Forecast Sales of Nutrition/Staples by Category: Value 2011-2016
  Table 36 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2011-2016
  Table 37 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2011-2016
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Sales of Meal Solutions by Category: Volume 2006-2011
  Table 39 Sales of Meal Solutions by Category: Value 2006-2011
  Table 40 Sales of Meal Solutions by Category: % Volume Growth 2006-2011
  Table 41 Sales of Meal Solutions by Category: % Value Growth 2006-2011
  Table 42 Company Shares of Meal Solutions 2006-2010
  Table 43 Brand Shares of Meal Solutions 2007-2010
  Table 44 Forecast Sales of Meal Solutions by Category: Volume 2011-2016
  Table 45 Forecast Sales of Meal Solutions by Category: Value 2011-2016
  Table 46 Forecast Sales of Meal Solutions by Category: % Volume Growth 2011-2016
  Table 47 Forecast Sales of Meal Solutions by Category: % Value Growth 2011-2016
Market Data
  Table 48 Sales of Packaged Food by Category: Volume 2006-2011
  Table 49 Sales of Packaged Food by Category: Value 2006-2011
  Table 50 Sales of Packaged Food by Category: % Volume Growth 2006-2011
  Table 51 Sales of Packaged Food by Category: % Value Growth 2006-2011
  Table 52 GBO Shares of Packaged Food 2006-2010
  Table 53 NBO Shares of Packaged Food 2006-2010
  Table 54 NBO Brand Shares of Packaged Food 2007-2010
  Table 55 Penetration of Private Label by Category 2006-2011
  Table 56 Sales of Packaged Food by Distribution Format: % Analysis 2006-2011
  Table 57 Sales of Packaged Food by Category and Distribution Format: % Analysis 2011
  Table 58 Forecast Sales of Packaged Food by Category: Volume 2011-2016
  Table 59 Forecast Sales of Packaged Food by Category: Value 2011-2016
  Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 1 Research Sources
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