Wine in Vietnam

June 2024 | 29 pages | ID: W0911D914AFEN
Euromonitor International Ltd

Abstracts

Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and high-income consumers, who are less likely than low-income individuals to be affected by economic fluctuations. However, the rate of volume growth was slower than the previous year, with demand remaining below pre-pandemic levels.

Euromonitor International's Wine in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Wine in Vietnam
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

WINE IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Wine sees positive growth, despite ongoing economic uncertainty, as tourism revival has positive impact on volumes
Tourism revival has positive impact on on-trade volumes
Local players see challenges from smaller, imported brands, with Italian wines especially growing in popularity
PROSPECTS AND OPPORTUNITIES
Stronger expected performance for wine, thanks improving economy, revival of tourism and influence of Western culture
Sake will see buoyant growth, while demand for non-alcoholic wine will remain negligible
Local companies to focus on off-trade channel
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2018-2023
Table 2 Sales of Wine by Category: Total Value 2018-2023
Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 10 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2018-2023
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources