Wine - Portugal
Portuguese wines are enjoying a growing reputation among experts, reflected in recent international competitions and awards which have appointed some Portuguese wines among the best in the world. As a consequence, the Portuguese have become more interested in and proud of their wines and have become more knowledgeable about grape types, regions and local production. Indeed, many Portuguese started to consider their wines among the best in the world. This new trend was fostered by the media...
Euromonitor International's Wine in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Wine in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Wine in Portugal
Euromonitor International
December 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Portuguese Consumers Spend Less on Alcoholic Drinks
National Is Good
Unicer in the Lead
Hypermarkets and Supermarkets the Great Winners
Modest Future Ahead
Key Trends and Developments
Buy Portuguese
Price, An Increasingly Important Factor
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sector 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010
Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010
Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2005-2010
Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Adega Cooperativa Da Borba
Strategic Direction
Key Facts
Summary 3 Adega Cooperativa de Borba, C.R.L.: Key Facts
Company Background
Competitive Positioning
Summary 4 Adega Cooperativa de Borba, C.R.L.: Competitive Position 2010
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
Summary 5 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
Summary 6 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2010
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
Summary 8 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2010
Sociedade Central De Cervejas SA (scc)
Strategic Direction
Key Facts
Summary 9 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Key Facts
Summary 10 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Competitive Position 2010
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
Summary 13 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Sogrape - Vinhos de Portugal SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
Summary 15 Unicer - Bebidas de Portugal, SA: Key Facts
Summary 16 Unicer - Bebidas de Portugal, SA: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Wine by Category: Total Volume 2005-2010
Table 27 Sales of Wine by Category: Total Value 2005-2010
Table 28 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 29 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 31 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 32 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 33 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 35 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 36 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 37 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 38 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 39 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 40 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 41 Sales of Still Red Wine by Quality Classification 2005-2010
Table 42 Sales of Still White Wine by Quality Classification 2005-2010
Table 43 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 44 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 45 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 46 Wine Exports by Country of Destination: Total Value 2004-2009
Table 47 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 48 Wine Imports by Country of Origin: Total Value 2004-2009
Table 49 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 50 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 51 Brand Shares of Still Light Grape Wine 2007-2010
Table 52 Company Shares of Champagne by National Brand Owner 2006-2010
Table 53 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 54 Brand Shares of Champagne 2007-2010
Table 55 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 56 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 57 Brand Shares of Other Sparkling Wine 2007-2010
Table 58 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 59 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 60 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 61 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 62 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
Euromonitor International
December 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Portuguese Consumers Spend Less on Alcoholic Drinks
National Is Good
Unicer in the Lead
Hypermarkets and Supermarkets the Great Winners
Modest Future Ahead
Key Trends and Developments
Buy Portuguese
Price, An Increasingly Important Factor
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sector 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010
Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010
Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2005-2010
Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Adega Cooperativa Da Borba
Strategic Direction
Key Facts
Summary 3 Adega Cooperativa de Borba, C.R.L.: Key Facts
Company Background
Competitive Positioning
Summary 4 Adega Cooperativa de Borba, C.R.L.: Competitive Position 2010
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
Summary 5 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
Summary 6 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2010
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
Summary 8 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2010
Sociedade Central De Cervejas SA (scc)
Strategic Direction
Key Facts
Summary 9 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Key Facts
Summary 10 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Competitive Position 2010
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
Summary 13 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Sogrape - Vinhos de Portugal SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
Summary 15 Unicer - Bebidas de Portugal, SA: Key Facts
Summary 16 Unicer - Bebidas de Portugal, SA: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Wine by Category: Total Volume 2005-2010
Table 27 Sales of Wine by Category: Total Value 2005-2010
Table 28 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 29 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 31 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 32 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 33 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 35 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 36 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 37 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 38 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 39 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 40 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 41 Sales of Still Red Wine by Quality Classification 2005-2010
Table 42 Sales of Still White Wine by Quality Classification 2005-2010
Table 43 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 44 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 45 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 46 Wine Exports by Country of Destination: Total Value 2004-2009
Table 47 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 48 Wine Imports by Country of Origin: Total Value 2004-2009
Table 49 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 50 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 51 Brand Shares of Still Light Grape Wine 2007-2010
Table 52 Company Shares of Champagne by National Brand Owner 2006-2010
Table 53 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 54 Brand Shares of Champagne 2007-2010
Table 55 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 56 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 57 Brand Shares of Other Sparkling Wine 2007-2010
Table 58 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 59 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 60 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 61 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 62 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
