Wine - Pakistan

December 2010 | 18 pages | ID: W2B96D44730EN
Euromonitor International Ltd

Abstracts

Wine was not available in the majority of specialist retailers in Pakistan and on-trade sales were restricted to a small number of exclusive restaurants in the major cities. Awareness about wine consumption remained low and it was dominated by imports of cheap wines sold at very high prices.

Euromonitor International's Wine in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Wine in Pakistan
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Post-recession Recovery Expected in Alcoholic Drinks
New Products Revitalise Interest
Murree Brewery Co Ltd Dominates
Permit Rooms Continue To Prevail
the Future of Alcoholic Drinks Depends on the Government
Market Background
Legislation
Taxation and Duty Levies
  Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
  Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
  Table 3 Selling Margin of a Typical Beer Brand 2010
  Table 4 Selling Margin of a Typical Imported Spirits Brand 2010
  Table 5 Selling Margin of a Typical Domestic Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Key New Product Launches
  Summary 1 Key New Product Developments 2009-2010
Market Indicators
  Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
  Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
  Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
  Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
  Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
  Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
  Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
  Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
  Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
  Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
  Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
  Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
  Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
  Summary 2 Research Sources
Murree Brewery Co Ltd
Strategic Direction
Key Facts
  Summary 3 Murree Brewery Co Ltd: Key Facts
  Summary 4 Murree Brewery Co Ltd: Operational Indicators
Company Background
Production
  Summary 5 Murree Brewery Co Ltd: Production Statistics 2009
Competitive Positioning
  Summary 6 Murree Brewery Co Ltd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 22 Sales of Wine by Category: Total Volume 2005-2010
  Table 23 Sales of Wine by Category: Total Value 2005-2010
  Table 24 Sales of Wine by Category: % Total Volume Growth 2005-2010
  Table 25 Sales of Wine by Category: % Total Value Growth 2005-2010
  Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
  Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
  Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
  Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
  Table 30 Forecast Sales of Wine by Category: Total Volume 2010-2015
  Table 31 Forecast Sales of Wine by Category: Total Value 2010-2015
  Table 32 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
  Table 33 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015