Wine in Kazakhstan

June 2023 | 24 pages | ID: W8C24256C7CEN
Euromonitor International Ltd

Abstracts

Wine sales continued to grow in Kazakhstan in 2022, thanks to the emerging wine consumption culture – which is also attracting younger consumers of legal drinking age who wish to experiment with sophisticated wines and enjoy the wine experience, rather than drinking to get drunk per se. Consumers are also becoming more aware of natural wine, shifting from fortified variants to still variants, to create a more premium experience. Furthermore, despite the fact that the share of imported wine is st...

Euromonitor International's Wine in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WINE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine attracts a younger, sophisticated, generation of adult consumers of legal drinking age
Sparkling wine sees robust growth, as the prosecco trend takes off
Local player Bacchus maintains its lead, thanks to specialist wine production methods
PROSPECTS AND OPPORTUNITIES
Ongoing sophistication in modern consumers will continue to support wine
Niche of vermouth holds potential
Slow development regarding non/low alcohol wines
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources