Wine in China

Date: May 26, 2017
Pages: 44
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W894AE66D69EN
Leaflet:

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While economy non-grape wine continued to decline, total volume sales of non-grape wine, mainly rice wine in China, registered 4% growth to reach 2.4 billion litres in 2016, which was a stronger performance than in the previous year. Historically, a vast majority of rice wine was consumed in East China, specifically Shanghai, Zhejiang Province and Jiangsu Province. To capture changing demand and more customers, a number of leading players implemented a series of new sales strategies to develop d...

Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Wine by Category: Total Volume 2011-2016
  Table 2 Sales of Wine by Category: Total Value 2011-2016
  Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
  Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
  Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
  Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
  Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
  Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
  Table 14 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
  Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
  Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
  Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
  Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
  Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
  Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
  Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
  Table 28 Production, Imports and Exports of Wine: Total Volume 2010-2015
  Table 29 Imports of Wine by Country of Origin: Total Volume 2010-2015
  Table 30 Imports of Wine by Country of Origin: Total Value 2010-2015
  Table 31 Exports of Wine by Country of Destination: Total Volume 2010-2015
  Table 32 Exports of Wine by Country of Destination: Total Value 2010-2015
  Table 33 Forecast Sales of Wine by Category: Total Volume 2016-2021
  Table 34 Forecast Sales of Wine by Category: Total Value 2016-2021
  Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
  Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
  Summary 1 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
  Summary 2 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2016
Executive Summary
Volume Sales of Wine and Spirits Record Steady Growth
the Performance of Rtds Is Negatively Affected by the Recession, A Stockpiling Issue and Fading Consumer Enthusiasm
Domestic Manufacturers Continue To Play A Leading Role Within Alcoholic Drinks
Internet Retailers Are Crucial Within China's Alcoholic Drinks Industry
Recovery of Alcoholic Drinks Is Expected Over the Forecast Period
Key Trends and Developments
Premiumisation Persists Across Most Categories Within Alcoholic Drinks
Cross-regional Acquisitions Contribute To A More-centralised Market
Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation
Key New Product Launches
  Summary 4 Key New Product Developments 2016
Market Background
Legislation
  Table 37 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 38 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  Table 41 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
  Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
  Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 48 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons (no Apparent Consumption)
Sources
  Summary 5 Research Sources












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