Wine in China

July 2023 | 31 pages | ID: W894AE66D69EN
Euromonitor International Ltd

Abstracts

In light of the COVID-induced lockdowns in 2022, there was a notable reduction in the level of imports of wine within China. This decline in the aggregate wine supply impacted the availability of imported wine and contributed to decreases in consumption both on-trade and off-trade. Furthermore, as the operating hours of foodservice establishments were curtailed due to the repercussions of the pandemic-induced lockdown, this contributed to the decline in on-trade volume sales of wine in 2022. In...

Euromonitor International's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WINE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 lockdowns and lower imports lead to decline in wine consumption
Domestic wine brands navigate challenges in 2022
PROSPECTS AND OPPORTUNITIES
The prospect of partial recovery of Australian imported wine in the Chinese market
Sparkling wine expected to grow in popularity in restaurants
Flavours and regional characteristics of traditional Chinese rice wine will attract consumers
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 25 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources