Wine in Belgium

June 2024 | 33 pages | ID: W1460ACB874EN
Euromonitor International Ltd

Abstracts

Overall, wine in Belgium saw a faster decline in total volume sales in 2023, compared with 2022. The performance towards the end of the review period was impacted strongly by shifting consumer preferences within the dominant still light grape wine category. The main trend in still light grape wine in Belgium is that consumers are a somewhat bored with classic wines. Younger adults of legal drinking age care much less care about renowned or famous brand names, tradition and the appellation of the...

Euromonitor International's Wine in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Wine in Belgium
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

WINE IN BELGIUM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Young consumers of legal drinking age move away from classic wines
Changing pack formats in wine while Champagne suffers
Non-alcoholic wine gains momentum
PROSPECTS AND OPPORTUNITIES
Traditional favourites are set to cede ground in sparkling wine and still light grape wine
Belgian wines on the rise
New kinds of wines
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2018-2023
Table 2 Sales of Wine by Category: Total Value 2018-2023
Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 10 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2018-2023
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 45 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources