Wine - Austria
Unlike beer, wine has struggled as a result of the economic crisis. Although wine has just as much tradition in Austria as beer, several factors prohibit a similarly strong performance. Wine is still more of a luxury product and not for the masses, thus the category did not benefit from the FIFA World Cup nearly as much as beer. A number of consumers either turned to cheaper options within the wine category, or towards other alcoholic drinks. One main reason was also the strong on-trade ratio...
Euromonitor International's Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Wine in Austria
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Volume Sales Increase in 2010
People Turn To Cheaper Products in Times of Economic Crisis
Brau-union Österreich AG Remains Clear Leader
Off-trade Sales Increase
Market Expected To Stabilise Over Forecast Period
Key Trends and Developments
Traditional Categories Defy Economic Crisis
Private Label Products Gain Share
Gastronomy Crisis Fuels Off-trade Growth
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Brau-union Österreich AG
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Company Background
Production
Summary 6 Brau-Union Österreich AG: Production Statistics 2010
Competitive Positioning
Summary 7 Brau-Union Österreich AG: Competitive Position 2010
Ottakringer Brauerei AG
Strategic Direction
Key Facts
Summary 8 Ottakringer Brauerei AG: Key Facts
Summary 9 Ottakringer Brauerei AG: Operational Indicators
Company Background
Production
Summary 10 Ottakringer Brauerei AG: Production Statistics 2010
Competitive Positioning
Summary 11 Ottakringer Brauerei AG: Competitive Position 2010
Spitz Gesmbh, S
Strategic Direction
Key Facts
Summary 12 S. Spitz GesmbH: Key Facts
Summary 13 S. Spitz GesmbH: Operational Indicators
Company Background
Production
Summary 14 S. Spitz GesmbH: Production Statistics 2010
Competitive Positioning
Summary 15 S. Spitz GesmbH: Competitive Position 2010
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 17 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 18 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2010
Competitive Positioning
Summary 19 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2010
Wein & Co Handelsges Mbh
Strategic Direction
Key Facts
Summary 20 Wein & Co Handelsges.m.b.H: Key Facts
Summary 21 Wein & Co Handelsges.m.b.H: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 22 Wein & Co Handelsges.m.b.H: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Wine by Category: Total Volume 2005-2010
Table 24 Sales of Wine by Category: Total Value 2005-2010
Table 25 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 38 Sales of Still Red Wine by Quality Classification 2005-2010
Table 39 Sales of Still White Wine by Quality Classification 2005-2010
Table 40 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 41 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 42 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 43 Wine Exports by Country of Destination: Total Value 2004-2009
Table 44 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 45 Wine Imports by Country of Origin: Total Value 2004-2009
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 48 Brand Shares of Still Light Grape Wine 2007-2010
Table 49 Company Shares of Champagne by National Brand Owner 2006-2010
Table 50 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 51 Brand Shares of Champagne 2007-2010
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 54 Brand Shares of Other Sparkling Wine 2007-2010
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 57 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 58 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 59 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Volume Sales Increase in 2010
People Turn To Cheaper Products in Times of Economic Crisis
Brau-union Österreich AG Remains Clear Leader
Off-trade Sales Increase
Market Expected To Stabilise Over Forecast Period
Key Trends and Developments
Traditional Categories Defy Economic Crisis
Private Label Products Gain Share
Gastronomy Crisis Fuels Off-trade Growth
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Brau-union Österreich AG
Strategic Direction
Key Facts
Summary 4 Brau-Union Österreich AG: Key Facts
Summary 5 Brau-Union Österreich AG: Operational Indicators
Company Background
Production
Summary 6 Brau-Union Österreich AG: Production Statistics 2010
Competitive Positioning
Summary 7 Brau-Union Österreich AG: Competitive Position 2010
Ottakringer Brauerei AG
Strategic Direction
Key Facts
Summary 8 Ottakringer Brauerei AG: Key Facts
Summary 9 Ottakringer Brauerei AG: Operational Indicators
Company Background
Production
Summary 10 Ottakringer Brauerei AG: Production Statistics 2010
Competitive Positioning
Summary 11 Ottakringer Brauerei AG: Competitive Position 2010
Spitz Gesmbh, S
Strategic Direction
Key Facts
Summary 12 S. Spitz GesmbH: Key Facts
Summary 13 S. Spitz GesmbH: Operational Indicators
Company Background
Production
Summary 14 S. Spitz GesmbH: Production Statistics 2010
Competitive Positioning
Summary 15 S. Spitz GesmbH: Competitive Position 2010
Stieglbrauerei Salzburg
Strategic Direction
Key Facts
Summary 16 Stieglbrauerei zu Salzburg GmbH: Key Facts
Summary 17 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 18 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2010
Competitive Positioning
Summary 19 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2010
Wein & Co Handelsges Mbh
Strategic Direction
Key Facts
Summary 20 Wein & Co Handelsges.m.b.H: Key Facts
Summary 21 Wein & Co Handelsges.m.b.H: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 22 Wein & Co Handelsges.m.b.H: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Wine by Category: Total Volume 2005-2010
Table 24 Sales of Wine by Category: Total Value 2005-2010
Table 25 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 38 Sales of Still Red Wine by Quality Classification 2005-2010
Table 39 Sales of Still White Wine by Quality Classification 2005-2010
Table 40 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 41 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 42 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 43 Wine Exports by Country of Destination: Total Value 2004-2009
Table 44 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 45 Wine Imports by Country of Origin: Total Value 2004-2009
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 48 Brand Shares of Still Light Grape Wine 2007-2010
Table 49 Company Shares of Champagne by National Brand Owner 2006-2010
Table 50 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 51 Brand Shares of Champagne 2007-2010
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 54 Brand Shares of Other Sparkling Wine 2007-2010
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 57 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 58 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 59 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015
