Unilever in Hot Drinks (World)

Date: June 22, 2011
Pages: 38
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Unilever remains the market leader in global tea. However, tea as a small but staple business is not a core category in Unilever's vast fmcg businesses. The company mainly relies on organic growth and has done little M&A activities to grab market share. Unilever needs to improve its profile in emerging markets and be a little bolder in expansion into coffee and other hot drinks if it wishes to solidify its position in overall hot drinks.

Euromonitor International’s Unilever in Hot Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Hot Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Unilever in Hot Drinks (World)
Euromonitor International
June 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Tea Growth Opportunity
Coffee Growth Opportunity
Brand Strategy
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