The UK Market for Functional Milk & Value-Added Milk

Date: January 22, 2006
Pages: 53
Price:
US$ 720.00
Publisher: ORGANIC MONITOR
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery
ID: UC54D1DEC8EEN
Leaflet:

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The UK Market for Functional Milk & Value-Added Milk
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Report Description:

Organic Monitor’s report on The UK Market for Functional Milk & Value-Added Milk is the first-ever report on this emerging dairy sector. The report looks at the key product segments in the UK milk market; functional milk, organic milk, and flavoured milk.

Information contained in the report includes market sizes, volume & revenue forecasts, supply chain, market drivers & restraints, and product & pricing trends. Competitive information includes market shares of leading producers / brands, sales breakdown by leading channels, and profiles of leading manufacturers and retailers.

Product Segments

Functional Milk (milk fortified with vitamins, omega acids, etc.)
Organic Milk (milk produced according to organic production methods)
Flavoured Milk (milk having flavours like vanilla, chocolate, etc.)

Research Highlights:

British dairies are increasingly targeting the value-added milk for growth opportunities as they re-align their businesses and move away from commodity products. New product launches and increased investment are factors behind sales to expand by about 30% a year.

Although organic milk and flavoured milk comprise most revenues, the functional milk market is showing the highest percentage growth. Functional milk sales have escalated since 2005 due to the successful launch of Saint Ivel Advance. Marketed as 'clever milk', the milk is fortified with omega acids from fish oil.

Organic milk comprises most revenues in the value-added milk market. Sales have been soaring since scientific research found organic milk to have superior nutrient content than non-organic milk. Some retailers have reported sales growth in excess of 50% in 2005 as consumers increasingly buy organic milk because of its health benefits.

Of all the product segments, flavoured milk has the highest retail penetration. Fresh flavoured milk sales are expanding as retailers launch new products under their private labels. Expanding sales channels is also a major driver as manufacturers target the catering & foodservice sector.

High growth rates are attracting new entrants into the value-added milk market. Apart from British dairies, large food companies like Nestle and Unilever are coming into the market because of the growth potential and low barriers to market entry. The organic milk market is receiving low interest however because of supply-demand imbalances. Supply shortages are causing organic milk to be imported once again after years of oversupply.

Research Methodology

This report on The UK Market for Functional Milk & Value-Added Milk has been mainly produced by primary research. Interviews were conducted with leading dairies & product manufacturers, distributors and retailers. Information was also gathered from trade & industry associations, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.
THE UK MARKET FOR FUNCTIONAL MILK & VALUE-ADDED MILK

Introduction and Product Definitions
Market Summary and Overview
Market Drivers
Market Restraints
Volume and Revenue Forecasts
Market Trends
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Tesco
Sainsbury’s
ASDA
Morrison
Waitrose
Marks & Spencer
Organic Food Shops
Health Food Shops

STRATEGIC ANALYSIS OF THE FUNCTIONAL MILK MARKET

Volume and Revenue Forecasts
Pricing Analysis
Competitive Analysis
Sales Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE ORGANIC MILK MARKET

Volume and Revenue Forecasts
Pricing Analysis
Competitive Analysis
Sales Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE FLAVOURED MILK MARKET

Volume and Revenue Forecasts
Market Trends
Pricing Analysis
Competitive Analysis
Sales Analysis
Product Analysis

LIST OF SELECTED COMPANIES

Producers
Retailers
Associations and Others
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