Thai Beverage PLC (World)

June 2012 | 32 pages | ID: T5F044DEFB5EN
Euromonitor International Ltd

Abstracts

Thai Beverage, the world’s fifth largest spirits producer in sales volume terms, is working to develop its spirits portfolio in a premium direction in order to adapt to evolving conditions in its domestic market and to facilitate international expansion. The profile analyses this strategy and considers the product categories and geographic markets most conducive to its fulfilment, as well as the potential role of the company’s beer operations in its future.

This is the new descriptor.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• et a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Thai Beverage PLC (World)
Euromonitor International
June 2012
Scope of the Report
Overview
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operational Details
Recommendations