Tea in Vietnam

December 2023 | 23 pages | ID: T720F67B09DEN
Euromonitor International Ltd

Abstracts

Sales of tea have continued to recover in retail volume terms and foodservice volume terms in 2023. Despite the economic pressures facing many households tea has continued to see stable demand in 2023 with sales backed by the end of the pandemic and government efforts to stimulate spending, such as the decision to reduce VAT from 10% to 8% for the final six months of the year. It is important to note that while tea as a whole has seen positive growth in 2023 the performances within the different...

Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tea in Vietnam
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

TEA IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Tea continues to record positive retail value growth in 2023
Fruit/herbal tea is the most dynamic tea category in 2023 as focus on health and wellness continues to grow
Instant tea benefits from product innovation with a focus on reduced sugar options
PROSPECTS AND OPPORTUNITIES
Tea sales expected to see strong growth thanks to the various health claims of these products and an improving economy
Health and wellness will remain a key influence on sales of tea
Retail E-Commerce will continue to expand its share in distribution channels.
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2018-2023
Table 2 Retail Sales of Tea by Category: Value 2018-2023
Table 3 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 4 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 6 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 7 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 8 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
HOT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Hot drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 13 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 14 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources