Tea - Turkey

March 2011 | 26 pages | ID: TA3A60BF3FCEN
Euromonitor International Ltd

Abstracts

Tea recorded strong growth in 2010 both on-trade and off-trade. As a result of the financial crisis that hit the country in mid-2008, the number of consumers eating and socialising at home increased significantly. In addition, the cocooning trend has been further fuelled by the impact of the public smoking ban. These developments have helped to boost tea sales in recent years. Tea is also the most popular type of hot drink within foodservice outlets and recorded strong on-trade growth in 2010.

Euromonitor International's Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Tea in Turkey
Euromonitor International
March 2011

LIST OF CONTENTS AND TABLES

Executive Summary
Hot Drinks Growth Slower Than Review Period Average
Increasing Health Awareness Impacting New Product Developments
Cay Isletmeleri Genel Müdürlügü Leads Sales
Supermarkets Expanding at Expense of Independent Small Grocers
Hot Drinks Total Volume Sales Projected To Increase Over Forecast Period
Key Trends and Developments
Increase in Time Spent at Home Stimulating Hot Drinks Sales
Increasing Urbanisation in Turkey Stimulating Hot Drinks Sales
Distribution Share of Supermarket Chains on the Rise
Demand for Healthier and Low Calorie Products Increasing
Promotional Activities Important for Stimulating Sales
Market Data
  Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
  Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
  Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
  Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
  Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
  Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
  Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
  Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
  Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
  Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
  Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
  Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
  Table 13 Penetration of Private Label by Category 2005-2010
  Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
  Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
  Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
  Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
  Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
  Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
  Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
  Table 26 Production of Black Tea 2005-2009
Definitions
  Summary 1 Research Sources
Cay Isletmeleri Genel Müdürlügü
Strategic Direction
Key Facts
  Summary 2 Cay Isletmeleri Genel Müdürlügü: Key Facts
  Summary 3 Cay Isletmeleri Genel Müdürlügü: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2010
Dogadan Gida Urunleri San Ve Paz As
Strategic Direction
Key Facts
  Summary 5 Dogadan Gida Urunleri San ve Paz AS: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Dogadan Gida Urunleri San ve Paz AS: Competitive Position 2010
Kuru Kahveci Mehmet Efendi Ltc
Strategic Direction
Key Facts
  Summary 7 Kuru Kahveci Mehmet Efendi Ltc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Kuru Kahveci Mehmet Efendi Ltc: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 27 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010
  Table 28 Retail Sales of Tea by Category: Volume 2005-2010
  Table 29 Retail Sales of Tea by Category: Value 2005-2010
  Table 30 Retail Sales of Tea by Category: % Volume Growth 2005-2010
  Table 31 Retail Sales of Tea by Category: % Value Growth 2005-2010
  Table 32 Tea: Standard Vs Pods 2005-2010
  Table 33 Tea Company Shares by Retail Value 2006-2010
  Table 34 Tea Brand Shares by Retail Value 2007-2010
  Table 35 Forecast Retail Sales of Tea by Category: Volume 2010-2015
  Table 36 Forecast Retail Sales of Tea by Category: Value 2010-2015
  Table 37 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
  Table 38 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
  Table 39 Tea: Forecast Standard Vs Pods 2010-2015