Tea in Thailand

Date: February 3, 2016
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TAE679D1201EN
Leaflet:

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Advancements in cafes and other foodservice outlets contributed to the growth seen by tea in Thailand in 2015. International players, such as Dilmah and Twinings, as well as local players like ChaTra Mue are marketing their products, as they look to take advantage of the growing tea culture in the country. While Dilmah and Twinings are collaborating with tea rooms, cafes, and food service outlets at both the standalone and hospitality services levels across major cities in Thailand in marketing...

Euromonitor International's Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tea by Category: Volume 2010-2015
  Table 2 Retail Sales of Tea by Category: Value 2010-2015
  Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
  Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
  Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
  Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
  Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Greentea Thai Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
  Summary 1 Greentea Thai Ltd: Key Facts
Competitive Positioning
  Summary 2 Greentea Thai Ltd: Competitive Position 2015
Siam Fb Products Co Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
  Summary 3 Siam FB Products Co Ltd: Key Facts
  Summary 4 Siam FB Products Co Ltd: Operational Indicators
Competitive Positioning
  Summary 5 Siam FB Products Co Ltd: Competitive Position 2015
Executive Summary
Global Influences Boost Adoption of Trends From Other Cultures
the Internet Helps in Connecting Consumers With Brands
Domestic Brands Are Competing Against International Brands
Increasing Premiumisation and Segmentation in Hot Drinks
Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Global Influences Help To Shape Hot Drinks in Thailand
Growing Health Awareness Drives Premiumisation
Integrated Marketing Becoming More Popular
Online Retailing Sees the Strongest Development
Market Data
  Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
  Table 38 Imports of Hot Drinks by Category 2010-2015
  Table 39 Exports of Hot Drinks by Category 2010-2015
Sources
  Summary 6 Research Sources
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