Tea in Nigeria

Date: February 19, 2018
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T57376AE479EN
Leaflet:

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Tea sales’ good forecast performance is being supported by growth in the urban population. Volume sales grew steadily over the review period, excluding in 2016, when there was an economic recession. Sales have benefited from an increase in the formal working culture, westernisation, and the marketing activities of key players, such as Unilever Nigeria Plc, which introduced a sachet version of its popular Lipton tea in 2015. The number of outlets selling tea also continues to increase, leading to...

Euromonitor International's Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Tea Expected To Grow Well in Volume Over the Forecast Period
Recovery in the Economy A Likely Boost for Growth
Other Types of Tea Growing Well Due To Belief in Their Health Benefits
Competitive Landscape
Unilever Nigeria Plc Is the Leading Player in Tea
Richmond Is A New Brand Which Is Performing Well
Tea Is Dominated by International Players
Category Data
  Table 1 Retail Sales of Tea by Category: Volume 2012-2017
  Table 2 Retail Sales of Tea by Category: Value 2012-2017
  Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
  Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
  Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
  Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
Executive Summary
Hot Drinks Growth Recovers in 2017
Unit Prices Stable in 2017
Competitive Landscape Dominated by Two Players
Limited New Product Launches in 2017, Due To Poor Economy
Hot Drinks Expected To Grow Well Over the Forecast Period
Market Data
  Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
  Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Sources
  Summary 1 Research Sources
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