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Tea in Iran

January 2017 | 19 pages | ID: T1CF399A11BEN
Euromonitor International Ltd

US$ 990.00

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One of the key trends of 2016 was the rapid growth in popularity of imported tea, which made many local companies eager to import large volumes of tea from countries such as India and Kenya and package products domestically. Consumer attitudes towards tea changed significantly. Many households switched to branded packaged tea in line with increased availability of different brands on store shelves. Tea bags, once a product for affluent consumer groups, became widely available in line with the mo...

Euromonitor International's Tea in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tea by Category: Volume 2011-2016
  Table 2 Retail Sales of Tea by Category: Value 2011-2016
  Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
  Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Tea: % Retail Value 2012-2016
  Table 6 LBN Brand Shares of Tea: % Retail Value 2013-2016
  Table 7 Forecast Retail Sales of Tea by Category: Volume 2016-2021
  Table 8 Forecast Retail Sales of Tea by Category: Value 2016-2021
  Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
  Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Golestan Co in Hot Drinks (iran)
Strategic Direction
Key Facts
  Summary 1 Golestan Co: Key Facts
Competitive Positioning
  Summary 2 Golesdtan Co: Competitive Position 2016
Executive Summary
Decline of Purchasing Power Limits Development
Strong Performance of Smuggled Products Continues To Hamper Growth
Golestan Co Leads Tea While Nestlé Iran Pjs Co Is A Key Supplier in Coffee
New Nestlé Production Lines Alter Balance in Instant Coffee and Cocoa Powder
Tea To Remain Dominant While Coffee Continues To Grow From A Low Base
Market Data
  Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
  Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
  Table 13 Retail Sales of Hot Drinks by Category: Volume 2011-2016
  Table 14 Retail Sales of Hot Drinks by Category: Value 2011-2016
  Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
  Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
  Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
  Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
  Table 19 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
  Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
  Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
  Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
  Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
  Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
  Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
  Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
  Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
  Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
  Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
  Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
  Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
  Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
  Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
  Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Definitions
Sources
  Summary 3 Research Sources














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